Jenna Kutcher


Are you ready to grow your Instagram following, attract the RIGHT people, and convert your followers into paying clients, driving profits for YOU… all while telling your story in a meaningful way?

It's time to take the mystery out of those little squares.


Are you ready?

Loyal, happy, obsessed followers turned clients, who happily invest in your business?

An audience that is anxiously awaiting every post, every announcement, and every offering?

Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.

Creating a voice so recognizable, people will be able to spot your words and work from a mile away.

Can you imagine...


Are you ready?

If you happen to be a dreamer, doer, and entrepreneur who desires success on Instagram and isn’t quite sure how to get there, don’t panic.

It’s time to use Instagram to drive profits and connect you to your dream clients.
In two years I went from less than 2,000 followers to over 64,000 and my audience continues to grow every single day. Not only does my audience continue to grow, so does my ability to sell my services.
The best part?
It isn’t through sales pitches or by screaming to the masses – it’s more of a gentle whisper to the right people.

I’ve flown across the country teaching my strategies on Instagram to thousands of entrepreneurs and I’m opening up my blueprint for growing an intentional following fast.
This strategy won’t turn you into me, it won’t make a perfect feed {cause that’s not fun}, and it certainly won’t make you look like everyone else on Instagram.    
This strategy let’s you show off what matters most—you, your brand, and your message. 
After all, you’re using Instagram for more than showing off a pretty picture, right?
It’s there so you can make money doing exactly what you love. 
And, you can do that starting today if you know your story, own your voice and share it with the world in a way that makes them stand up, take notice and follow you to the ends of the earth {or to the ends of Instagram…it makes no difference here}

....And you don’t have to be a photographer to create drop dead gorgeous images. 

That's what I'm here for.

You stare at the blinking cursor just waiting for inspiration to strike… but it doesn’t and so you’re left wondering: what do I post, when do I post it, and what the heck do I say about it?

You’re screaming into the void and hoping it lands in the right laps. You know your ideal clients are on Instagram, you’re just not sure who they are or how to speak directly to them!

You’re hiding behind your work because you’re convinced that your story isn’t special enough or compelling enough to share.


Do you constantly hear the catch words: aesthetics, curation, branding and wonder how it applies to Instagram? Do you have a brand that pulls in your ideal client each and every day? And when I talk about branding, I'm not just talking about your logo, color scheme, or fonts, I am talking about a distinguishable voice that can't be confused for anyone else's. 

Does your Instagram look the same as everyone else's? Are you a tiny fish in a giant sea? It's time to make you stand out and focus on elevating your brand and empowering you to celebrate the things that make you different. There is only one you, so let's celebrate that and work it!  


week one

What does that mean for you?

You've just erased the need for competition. You are no longer one of hundreds of photographers for your client, you are the only one to be trusted to tell their story in your own unique voice and vision. This brand will help you attract people who are your ideal clients and you'll never feel like you need to run a double life again! You are your brand, your brand should be an extension of your soul. 


Do you stare at the blinking cursor expecting inspiration to strike when you open up Instagram? Are you confused at what you should be posting, when you should post it, and what the heck you should say about it? Does it feel like everyone always has the pretty things to share and the perfect things to say and you’re over here scrambling through your camera roll trying to find a photo that’s “good enough?” 

This week you’ll learn how to plan content like a professional. It’s all about setting yourself up for success each week and taking the pressure and stress out of it. You’ll get my content planning calendar that will help you plan each post out intentionally and leaving you feeling on top of your Instagram game! 


week two

What does that mean for you?

I don't want you to ever what you should be posting on Instagram again. After this module, you'll have every tool to not just excitedly post branded, compelling, inviting content but to be able to hit publish with absolute confidence that each post is helping tell a bigger story that will draw in your ideal clients. Then you can get back to work on the things you really love (or just take more naps.) 


Does Instagram feel like a shouting match that you don’t even want to join? Does it feel like everyone else has these perfect lives, houses, pictures, and businesses? Maybe you’re looking at your chaos and not understanding how it could possible connect you to your dream clients? Do you feel invisible? (And is that invisibility costing you thousands of dollars?) 

You know what your ideal client looks like, but are they finding you? Stop trying to market yourself to the masses, let's pinpoint who exactly your ideal client is and then develop a strategy to help them find you, book you, love you, and refer everyone they know to you! 


week three

What does that mean for you?

When your ideal clients start finding you on Instagram, falling in love with every post, and feel invited (and encouraged) to know you, love you, and work with you, your business will transform (so will your bank account!) As for your stress level, we both know it’s a whole lot easier dealing with your dream client than trying to shape the vision of people who just aren’t the right fit. 


This isn’t just about growing a following. We know and believe that profitability will always trump popularity, so it’s time for some conversion. Now that we know who you are speaking to, let’s figure out how to take them on a journey (one that leads them into not only becoming your friend, but your client who is obsessed with what you do!) It’s time to figure out how we convert our followers into paying clients and in week four we will crack the code on this. 

Know, like, trust is the name of the game when it comes to Instagram and each post that you share will play a tiny role in the bigger story you are telling. It all starts with an invitation and ends with a hug. Instagram isn’t a place for your sales pitch, it’s where you tell a story so compelling your ideal clients will be lining up on your waitlist to be the next to work with you! 



What does that mean for you?

Stop wasting your time trying to sell to people who don’t want to buy! In fact, stop with the sales pitches entirely. No more sounding like a scammy car salesman, it’s time to refine your message and perfect your plan so that when you do have something you want your followers to buy, they are ready and willing to pay the price! When you speak to the right people, your voice will be heard and it will cause them to take action (which will take you right to the bank!) 

WEek five

Okay, so now that you’re feeling crazy confident in owning your voice, knowing who you’re speaking to, and your content is planned out for the next month, let’s talk about how to choose, curate, edit, and post kick booty images. These photos aren’t just random or spur of the moment, they will be picked confidently and intentionally to not only show off your brand, but to tell a bigger story than just the products and services you create. 

Watch how I use my iphone and free apps to edit my images so that your photos can look just like mine! I’ll give you a behind the scenes look of how I style, shoot, and create beautiful images for Instagram and the secret will be out! 



What does that mean for you?

Stop worrying that you aren’t a masterful photographer, stop swiping up into oblivion trying to find one mediocre photo in your photo stream to post, stop spending your entire lunch date standing on a chair trying to get “the shot” that everyone else seems to get without looking like a fool! This module will show you how to create kick butt images on your phone and how to edit, simplify, and post them like a pro! 


I’ll show you how I style my white, bright, airy photos and show you some tricks of the trade that will leave you wondering how come you hadn’t cracked the code on your own! From styling in my office to creating my custom watercolor prints (I’ll even show you how to take them from pen and paper to Instagram with a few easy steps!) Hello, viral, custom content. No more sharing everyone else’s work because now you’ll know how to create your own! 

Extra special video BONUSES

BONUS MODULE #1: The One or Two Account Debate: Should you have two Instagram accounts or one? Let’s talk about when it works to have two accounts or when you should just keep it all in one place! 

BONUS MODULE #2: To Regram or Not to Regram: When should I regram? How do I regram properly? When does it make sense for me and my brand and when should I attempt to create my own content? Let’s dissect this! 

BONUS MODULE #3: I want to collaborate for features: How do I collaborate with others on Instagram? How can I team up with brands and share their products with my followers? What do these collabs look like? 

BONUS MODULE #4: Dream Client Deep Dive: I’m stumped on knowing exactly who to talk to, how can I speak directly to my dream client and who are they?

BONUS MODULE #5: Go big or go home: Viral content is something I want to create, how does that work? I want my posts to be all over Instagram (and other peoples followers to see my work!) 


I'm Jenna. I'm a hopeless romantic who lives in yoga pants and is fueled by coffee, macaroni and cheese, and sour gummy worms. I am a wife to a handsome man and a mom to two scruffy rescue pups. I love traveling the world and hibernating in the winter. I love to watercolor paint and require a daily nap. 

Oh, and a little more about me...


Sounds greaT!

The Instagram Lab is a course built to help any entrepreneur, creative dreamer, or just simply anyone looking to grow a following on Instagram. I want this course to be accessible to everyone who is pursuing something big, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur who's ready to not only grow their following, but grow their profits! The total value of the course is: $2,250, but... 

You can get started TODAY for just one payment of $97 (with two additional payments of $97) or, for the best value,                                       

So how much does it cost?

one payment of $247. 

Bummer, enrollment ended. Join the waitlist.

I gained 300+ new followers and my engagement has gone through the roof. I've been much more candid and emotional in my posts, and it hasn't just impacted my metrics, it's impacted the way I think about Instagram as a whole. I can't wait to go forward and maintain this level of authenticity in future posts.

"My engagement has gone through the roof."

- Allison Jones


I've had some amazing growth in the last week (over 500 new followers to be exact) BUT what's even more impactful is that I have completely reworked my strategy by seeing visually what posts my audience connects with. The personal post I shared was my hugest engaged post EVER and I am thrilled to be sharing more posts just like this to stay genuinely connected to my tribe.

"Over 500 new followers to be exact..."


- Rosemary Watson 

I gained 500 followers in ONE week, and my comments have doubled. This is a favorite comment that speaks to exactly what Jenna has taught us to aim for: "I love your philosophy Evann! You really bring something unique to the Insta space." Best of all, I've learned to stop comparing myself to bloggers in my category. Unique wins every time!

"I gained 500 followers in ONE week..."


- Evann Clingan

Just wanted to share something HUGE that I have learned from Jenna and tell you that the stuff that she teaches works! At the beginning of 2016 I committed to improving my Instagram account after encouragement from the many helpful tips from Jenna. In the past week I have received TWO wedding inquiries from brides saying they found my work on Instagram, which I had never heard before. This course is gold.

"This course is gold."



It was sort of like Jenna sprinkled magic dust on my Instagram! I was blown away by the engagement of my followers by requesting they describe my work in a few words. Some old clients even went above and beyond with sentences of love, with one e-mailing me the sweetest review. It was seriously so great and too easy. Thank you so much Jenna! Can't wait to see where else week one takes me!

"Jenna sprinkled magic dust on my instagram!"



Jenna rocked my Instagram and helped me figure out where the gaps were in my strategy! I took everything, applied it to my business and watched my account grow by the thousands. My account has grown by 10K in just a few MONTHS. Maybe marketing is much simpler than we thought it was!

"My account has grown by 10k in just a few months."

- Jordan Brittley


Before this course I was averaging between 25-40 likes per picture. After taking Jenna’s advice on telling a story in the caption instead of just saying what I am used to seeing, I got 150 likes on that image. 150! I didn’t even think people noticed me that much on Instagram. So props to Jenna for the amazing advice.

"After taking Jenna's advice...I got 150 likes."





A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Instagram Lab will look a little different and that’s the beauty of it

Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 


A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!) 

Q: How long will I have access to the content? Will the course expire? 


A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Instagram Lab is that our students span across hundreds of industries. Worried it might not work for you? Check out #theinstagramlab hashtag and check out all of the awesomeness my students are creating! 

Q: I’m a ____fill in the blank____ , will this work for me? 


A: Here is what The Instagram Lab isn’t: it isn’t a place where I tell you how to scam people into following you or tell you that you need to hire someone in another country to help you grow your account. In fact, I’m going to teach you how to feel empowered in both telling your story and in marketing! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond social media and in finding your voice and groove so that you can grow a tribe of followers who love you for YOU! 

Q: I’ve bought other Instagram courses before and have been disappointed. I’m worried this is “just another Instagram course.” How is yours different? 


A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in five weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck. 

Q: My time is limited, how much time will I need to set aside each week for the content? 


A: Guess what? I understand that everyone has different learning styles, which is I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!), OR you can read the transcription! That’s right, we have four ways for you to ingest the content, so there’s absolutely no reason to fall behind or worry! 

Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best. 


A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The Instagram Lab! I am anything but an absent leader and with a community of 1,000 Instagrammers, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your tribe! This group will never expire, once you’re in, you’re in for life! 

Q: How does the Facebook community work with The Instagram Lab? I’m not sure I want to be added into another group! 


A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out in the hashtag and in our private Facebook group! I love doing Facebook LIVE videos to answer your questions and break things down for you if you’re struggling! These videos are generally 20-30 minutes of Q+A and it’s a really great way to connect, ask specific questions, and get feedback! 

Q: So, I’m curious, does Jenna do 1:1 feedback or group calls? 


A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen! 

Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now. 


A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to build a brand around YOU and tell your story (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!  

Q: I don’t have a business or product quite yet, why should I join now? How will this help me? 




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Last Updated March 2016

We at (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, (the “Websites”); and (ii) offline when you provide information to us.

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Privacy Policy

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 15-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 15 days of enrollment, contact our support team at and let us know you’d like a refund by the 15th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 15th day, you will not be granted a refund.

The work that you need to submit with your request for a refund includes ALL of the following items:

+ Proof of completed course workbook
+ Completed course challenges including screen shots of social media postings (in accordance with course work)
+ A live link to your website or fan page that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Your response email to an initial inquiry
+ The Profitable Pricing Guide completed and reflected on your website or in your pricing guide
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+ Proof of active participation in the Facebook group
+ We will NOT provide refunds more than 15 days following the date of purchase. After day 15, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 15 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 15th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

Our Limited License to You. This Site and all the materials available on the Site, and all related names, designs, marks and slogans, are the property of us and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. 

The Site is provided solely for your personal noncommercial use. You may not use the Site or the materials available on the Site in a manner that constitutes an infringement of our rights or that has not been authorized by us. More specifically, unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the Site. You may, however, from time to time, download and/or print one copy of individual pages of the Site for your personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices. 

We may cancel or terminate your right to use the Site or any part of the Site at any time without notice. In the event of cancellation or termination, you are no longer authorized to access the part of the Site affected by such cancellation or termination. The restrictions imposed on you with respect to material downloaded from the Site, and the disclaimers and limitations of liabilities set forth in these Terms of Service, shall survive.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at:!

Terms & Conditions