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THE INSTAGRAM LAB
Say to
Your Full-Scope Instagram Blueprint
hello
Get my proven, stress-busting plan to showcase you, your brand, and your message, all while converting followers into an engaged community and paying clients.
ENROLL NOW
BROUGHT TO YOU BY
Jenna Kutcher
It’s not about the number under your name anymore. By attracting the RIGHT people, you can convert followers to clients and tell your story in a meaningful way. You can be true to YOU, your strengths, brand voice, and creativity--- and grow your business’ impact at the same time.
You see: You have influence right where you are.
And you don’t have to shout into the void anymore! There’s a clear, actionable way to up your Instagram engagement without obsessive grid planning, posting every single day, or the anxiety of “am I even doing this right?”
This is your time to shift out of low gear and get outta that useless Insta-routine that hasn’t been working for you! My Instagram blueprint is here to help you overcome algorithm fatigue and learn a REAL process for being seen on the app--- and growing beyond it!
Time to carve a new path. Time to open your phone and know what the heck you’re doing! Time to make Instagram less of a popularity contest and more about your profitability.
This is your moment...
So, why does posting on Instagram make so many of us break out in a cold sweat?
You’ve been holding your phone for 15 minutes, accidentally scrolling for most of it, and you think “Oh, shoot, right, I need to post.”
You’re scrolling through your photos desperate for something that feels like YOU, but also doesn’t feel like you’re trying too hard.
The time and creative energy are draining out of you because you have no idea if your followers will even see what you worked so hard to post.
You try to remember what the Instagram rules are…
45 minutes later, you’re finally putting the finishing touches on a caption that, at THIS point, you’ve fiddled with for so long that you’re crosseyed and want to just control-alt-delete.
Eventually, you take a deep breath, hit publish, aaaand paste up some hashtags that at least won’t put you in Instagram jail.
WHEW—Done. Or, kind of.
...“Am I allowed to edit this typo? Was I supposed to ask a question in my caption? Is 4pm okay? Do I share this on Facebook? Is anyone even ON Facebook? Maybe I’m supposed to finally make a Reel. Shoot, I need more time.”
this is your invitation.
It’s an invitation into your world.
Remember the good ol’ days of the ‘gram? You know, when we didn’t have a care in the world—and used questionable orange filters. A blurry selfie here, a life update there, a place to scrapbook your life --- because that’s where you invited people into seeing it!
Whatever your “good ol' days” looked like, there’s a way we can take what we learned from them, implement now, and move into that shimmering future in front of you!
And that’s why a lot of “Instagram growth strategies” don’t work.
It starts with showing up and sharing your story.
Instagram isn’t a popularity contest.
What would happen if we started being honest again on the platform?
Loyal, in-sync followers -- a true community!-- who happily invest in your biz as new clients, because they know your content is both true to YOU and thoughtfully crafted for them. They’ll line up at any chance they’ve got to work with you and gobble up what you’re cookin’. Maybe literally!
An audience anxiously awaiting to engage with your next heartfelt post, to flip out at any announcement of a spot open to work with or collaborate with you, because your content speaks right into their bones.
Connectedness with your community that leads to sales driven through authentically-crafted posts FULL of life that flip the scammy salesman pitch upside down and actually turn into you starting to write yourself a well-earned paycheck.
Continually honing a voice that is so instantly recognizable, your fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.
IF WE REMOVED THE VEILS SOCIAL MEDIA ALLOWS US TO WEAR? Visualize this for a sec.
I’ve inched upwards of 900k+ organic followers, without ever paying for a bot or batch of followers.
My feed is filled with long captions. I tell stories. I talk about the hard stuff. I show up in my underpants (don’t worry, I won’t ask you to do that).
My system’s about showing up, being me, and trying to remind people they’re not alone.
And now? I want to invite you behind the velvet rope. Wanna see what’s inside?
HERE’S THE CRAZY-GOOD NEWS: Even if you can’t fully visualize this right now, it doesn’t mean you can’t live it.
I know you can, because I did.
In two years, I went from less than 2,000 to over 64,000 followers. Now? My audience continues to grow every single day to over 900k—and I’ve helped more than 10,000 others do the same thing.
Your A-to-Z blueprint to learn the Instagram ropes for a deeper connection to your digital community that drives engagement and profits…all in a 4 module, self-paced program backed by a community of over 10k like-minded entrepreneurs.
I’m handing over the step-by-step system I used to get there.
what? Heck yes!
The Instagram Lab
introducing
What (and Who!) Is Inside The Lab
bring all this know-how into your insta feed:
If you've ever felt like a tiny fish in a giant sea, (Hi! You're welcome here!) this one's for you. Quit scratching your head over the catch words ‘aesthetic’, ‘curation’, and ‘branding'! I'll teach you how to create a visual brand on Instagram and how to know what images to pick to post.
First, we're diving into the definition of a TRUE brand and my step-by-step process to positioning yourself on Instagram as an expert in your industry.
Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your dream community by standing out beyond what you do or what you sell, through owning who you are.
What to Post
Module 01
Now that you have an idea and the ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let's talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.
In this module, I'll give you my go-to tips to write captions that invite engagement and turn your followers into engaged, long-lasting fans. You'll get your hands on my tried and true tools that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!
By the end, you will understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to always have *thee perfect thing* to say and, instead, focus on creatively serving your community in a way that is authentic to YOU and your brand. Zero spammy posts, no more sounding like you’re trying too hard!
What to Say
MODULE 02
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you more freedom. I'll equip you with our exact content-planning process so that you never open the app and wonder “what the heck am I going to post about today?” Save time, save yourself frustration, and build out your plan.
I'll walk you through how I plan a week's worth of content in under an hour so you can focus more on engaging than endless creating (a surefire way to beat the algorithm).
You'll learn how to speak with the voice of a true brand and not just a business through how you post, when you show up, and what you want to say.
Plus, we'll explore how you can quickly plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!
How to Plan Your Posts
MODULE 03
What good is all of this strategy if it's not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Instagram? It's the handshake, but when you extend invitations for your followers to connect with you and become clients, you're on your way to adding to your precious bottom line.
I'll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP "yes" to your invitation to give them a memorable experience with you.
You’ll also learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do!
Convert Followers to Clients
MODULE 04
Ever bought a program about social media that was outdated within a couple of months? Yeah. That’s not this one. I’m constantly updating with whatever new changes hit the platform, so you’re always on the cutting edge of the app.
PLUS, My Platform-Specific Deep Dive Trainings
DEEP Dive Modules
The How to Write the Perfect Instagram Bio Training that will have you clear on what to say up top of your feed so that people understand why they should stick around.
The debate-ending criteria for determining if you should have ONE account or two—one for both personal and business—so you can decide what your followers need to see to believe you, to like you, and to follow you.
The unexpected Business vs. Personal Account opinion I have, and how to decide what raises the desire-factor for whatever you're selling ("should I separate myself from my brand ... or AM I my brand?" <-- decoded).
My Instagram Stories Method—plus 4 confidence-boosting bonus hacks—to start feeling comfy and more open to using stories regularly.
The 3 Golden Questions for Hashtag Use—make sure you know WHY you're slapping up the hashtags you are ... before you copy/paste whatever list you've got planned out.
Learn How to Pin Your Instagram Posts to Pinterest because your content shouldn’t live and die within a handful of hours (especially with all that genius you pour into it)! Pinterest is the place to show off your content, even your Instagram Stories, for a longer shelf life!
Instagram Ads 101, where I show you types of ads you can run and give you a ball-park of what to spend while you're testing.
The Getting Started with Influencer Marketing Training, because I've worked REALLY hard to make sure that when I get paid 6-figures a year just in sponsored content, it's in a way that serves my audience. I'll tell you how I do that here.
My Ideal Client Identification System will show you how to hone your brand voice to speak directly to the kind of people you want to see in your online community. A voice that welcomes a diverse community, lets people know what you’re about boldly and clearly, and attracts the people who will want to learn from and with you!
02
How to Get Started with Video
01
Meet your VIP Instructors
Learn from the Pros
Reinvigorate the way you serve your audience with the dynamic creativity that goes into creating your own Reels, IGTV, stories and Instagram lives! Learn how to stay consistent, pick up best practices for when to create what, and a step-by-step video creation flow! Plus, a video toolbox with apps, tools, and video inspo for DIY to get you started stress-free!
Instagram Reels
Join Julianna, our go-to Instagram Reels expert, to learn how to utilize and create Instagram Reels to connect with your audience. Plan, record, edit, and share your Reels in a way that feels authentic to you! Drive results and be seen by a wider audience! Learn how to easily create Reels that engage, convert, and invite community growth in a fun and creative way!
Instagram is prioritizing the most engaging types of content... which just happens to be video. And that’s why I’m joining forces with my gal pals and Reel + video geniuses, Natasha and Julianna! We’re your official IG coaches. Get ready for deep dives into everything you need to know to branch out and bound forward!
Meet: Natasha
Meet: Julianna
Learn how video humanizes your brand which builds authority in your industry and relationships with your followers.
Understand why video is a multi-sensory experience with your brand which can help you connect deeper with your community.
Harness the power of gaining confidence with video, staying consistent, and get your hands on hacks that yield results.
Understand where video lives on IG, best practices for when to create where, and step-by-step video creation flow.
Get a walkthrough of Natasha's video toolbox where she shares apps and tools for DIY video content.
Feeling stuck? We're sharing how to find the best video content inspiration to inspire you the next time you hit record.
A step-by-step tutorial on how to create your first Reel and the simple set up you'll need.
Get your hands on a strategic approach that covers what to say, where to find inspiration, and how to create a Reel.
Unpack the formula to know how to create Reels that connect and convert so you can record with confidence.
Discover how to know what content is trending and how to use it to your advantage.
Learn how to connect with your audience through Reels and the strategies to convert and invite engagement.
Watch as Julianna creates Reels live so you can be inspired and take action on creating your own.
— AMA MCKINLEY
“I've been working a little at my strategy every day, and I'm blown away by how much I've learned, and all of the new clarity I've gained through new strategy. The JK5 Brainstorming helped me so deeply, in that it gave me a deeper grounding + understanding…I feel stronger + clearer about [choosing] to take on this course and the journey of brand building. The Instagram Lab really, truly is an amazingly built course. I'm thankful!!"
"One week in, and I already feel less fumbly...”
— CHELSEA EKBERG
“Your class and strategies hold! I made a goal to have 2,000 followers by the end of the year. WELL, I hit that goal in July instead!! :D I am hoping to maybe even hit 3,000 by the end of the year as my new target! I am so grateful for the content you continue to give out and the strategies you have helped me grasp.”
"I hit that goal in July instead!! ”
The moment you join, you get instant access to all the modules, the deep dives, and all of the updates I throw in when the platform shifts gears on anything.
As you start putting your learnings to use, you can hop into our private community to dish out questions, gather feedback and inspiration, and learn from other current and past students. Nothing like an extra pair of eyes… and yes, mine will be there to help you too!
The Instagram Lab arms you with a no-fluff, clear and easily actionable system so you can work it while you learn it. Show off what matters most—you, your brand, and your message, all while converting followers into an engaged community and paying clients.
Let's Talk Extras...
because i love a cherry on top
Bonus!
The Editing and Scheduling Bonus Suite: From my favorite feed planning tool, to editing your photos for a consistent feed, I'll show you my exact process.
1 Month of Feed Content Roadmap: Quit stressing about what to say next. I’m handing over 30 ideas of editorial calendar planning content to take the guesswork out of coming up with something to talk about. All you need to do is pick out a pic and type up a caption.
Membership in the private Facebook group: Get ready—our learning community is 12k entrepreneurs strong, all there for Instagram motivation, troubleshooting, and ongoing support. Major confidence boost in here!
I’m still going… because I know you may have avoided this platform in the past, and I want to do all I can to help you be in it to win it! 🙌🏼
All of that on TOP of the fluff-free foundational 4-step system + deep dives.
Fast Track Your Success with:
I Got You.
Are you ready?
You've been in business a hot second and if you hear how you need to curate a feed of boring images that aren’t even your real life ONE more time, you’re going to go off the grid—like, actually off the grid (not just the Insta one).
You're fairly new to business and are seeing there's no WAY you're gonna catch up to the Instagram engagement rates some people have and don't want to spend years "paying your dues" because helloooo, your people deserve what you do and they can't wait for that.
You're a boss, a multi-passionate entrepreneur, hyphenate-curious, coach, maker, creative, VA, or hobbyist who's actively looking to raise a matcha to a better outcome on Friday paydays. You want to empower your marketing strategy to ACTUALLY post captions and photos that turn heads!
You're all about your people—the ones you create for, fight for, learn for, do better for. The ones at home, too. You’re ready to roll up your sleeves and figure this Instagram thing out once and for all, putting in time and getting your biz a little bit closer to that long-term asset that serves your family, your community, and your world.
YOU’RE READY TO GROW A MORE PROFITABLE ACCOUNT INSIDE THE INSTAGRAM LAB IF YOU'D COMMENT WITH A PRAISE-HANDS-EMOJI ON ANY OF THESE:
I had my first post that ever got over 350 likes on Saturday night…
I'm really enjoying the Instagram Lab. I had my first post that ever got over 350 likes on Saturday night, after using the tips in the course. I'm slowly giving my Insta a facelift and making it a lot more about me and less about [the] product. It's way more fun that way.
- BETSY MORK -
Over 500 new followers to be exact
I've had some amazing growth in the last week (over 500 new followers to be exact) BUT what's even more impactful is that I have completely reworked my strategy by seeing visually what posts my audience connects with. The personal post I shared was my hugest engaged post EVER and I am thrilled to be sharing more posts just like this to stay genuinely connected to my community.
- ROSEMARY WATSON -
This course is gold.
Just wanted to share something HUGE that I have learned from Jenna and tell you that the stuff that she teaches works! At the beginning of 2016 I committed to improving my Instagram account after encouragement from the many helpful tips from Jenna. In the past week I have received TWO wedding inquiries from brides saying they found my work on Instagram, which I had never heard before. This course is gold.
- RACHEL PONSTEIN -
Jenna sprinkled magic dust on my instagram!
It was sort of like Jenna sprinkled magic dust on my Instagram! I was blown away by the engagement of my followers by requesting they describe my work in a few words. Some old clients even went above and beyond with sentences of love, with one e-mailing me the sweetest review. It was seriously so great and too easy. Can't wait to see where else week one takes me!
- EMMA WHEATLEY -
I gained 500 followers in ONE week
I gained 500 followers in ONE week, and my comments have doubled. This is a favorite comment that speaks to exactly what Jenna has taught us to aim for: "I love your philosophy Evann! You really bring something unique to the Insta space." Best of all, I've learned to stop comparing myself to bloggers in my category. Unique wins every time!
- EVANN CLINGAN -
Engagement is up!
Just finished everything in the course… I started implementing it last month, [and have] been posting regularly for the past two/three weeks. Engagement is up! Have increased up to 50 followers. I've learned how to organize, plan and engage in my IG, to really serve the audience. Thank you for all the tips! Excited for how everything is going to play up :)
- JENNA CHRISTY MATALAM -
People keep complimenting me on my instagram!
This course is really working :-) My engagement is up dramatically, and people keep complimenting me on my instagram and telling me how much they are enjoying it! Also the whole thing is just feeling less stressful as I have a much better idea of what I am doing and how I want it to look. Brill!!!
- HAYLEY JEPSON -
I've taken sooo many Instagram courses before but none are like this.
I am so thankful for this course I cannot even tell you! For the first time since I started Instagram I feel so hopeful and full of direction, and I've taken sooo many Instagram courses before but none are like these. I've started implementing changes and hope to see some great results!
- TSIPPI GROSS -
What I’m most proud of are the RELATIONSHIPS that I’ve built from being myself on this app.
I knew there was power in this platform and I just needed somebody to unlock it for me so I turned to Jenna and The Instagram Lab. Because of the education and confidence this course has given me, I’ve actually branched out and stepped into something that lights my heart on fire even more than real estate...
- JESSI LOCKHART -
Sounds greaT!
I want this course to be accessible to everyone who is pursuing something big or small, new or seasoned, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur. If you’re ready to not only serve your audience well, but also grow your profit margin, you’re in the right place.
But because I'm passionate about helping you crack the code and take the mystery out of those little squares, you can grab membership inside The Instagram Lab for just…
But shrug off that sticker shock, because I'm not charging anywhere near that to take you behind the velvet rope of what I really think about building a brand on Instagram—complete with lifetime access to updates as the app rolls out (near constant) changes.
Whip out that calculator — that's a total value of $2,175+
My 4 Core Curriculum Trainings (value: $1,250)
My Platform-Specific Deep Dives (value: $750)
The Editing and Scheduling Bonus Suite (value $100)
Your Roadmap to 1 Month of Posts (value $75)
Exclusive access to our Private Facebook Community (value: $PRICELESS)
When you enroll TODAY, you’ll click open your membership link to start:
So how much does it cost?
The JK Spin Promise
TAKE 30 DAYS TO SOAK UP, HIT POST, & STEP BACK.
The best part of The Instagram Lab? You don't have to wait months for your old way of posting to be pushed down in the feed to ~finally~ see results.
Got a caption to write this week? See if you can swipe my tips from Module 2 and apply them immediately to boost your engagement from the RIGHT kind of people—while writing in less time than you typically do since I teach you how to batch your posts.
Running out of content ideas? Module 2’s got caption prompts for you—see if you can find at LEAST one organic way to share your work with those ideas (spoiler: there is WAY more than one way!), and work up a post for your dream client. Do this 4 more times and see if you can make The Instagram Lab pay for itself with a single week of posting.
Toying with Stories? You see where I'm going here.
As long as you're in the trenches of marketing your business on Instagram, you'll have DOZENS of opportunities to make your investment back.
If for whatever reason, you're not any closer to feeling like Instagram's helping you with that handshake between you and your dream clients, simply shoot a note to Steph on my team—if we can't help get things moving in the right direction, we'll issue you a refund.
Read more on that here >>
Hi! I’m Jenna Kutcher.
The unlikely girl behind the 1M+ (and counting) followers
I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent behind my computer screen sharing my secrets with the world.
Building an Instagram account that allows me to forget the "grid" and focus more on building a connection with my followers has fueled my business.
But I’m not going to sit here and tell you my following grew overnight.
It took steady, hard work for nearly a decade, consistently showing up, and challenging my comfort zones with creativity and learning! And it took honesty.
I don’t believe there’s some big “secret”—I believe in showing up in an authentic way (not an exhausting way). Peace comes before popularity.
But after hundreds of posts and hundreds of thousands of followers, I can say I’ve cracked the code on Instagram. The algorithm’s going to always be there. Instagram isn’t just a app, it’s a business.
But you’re a business, too. And your profitability? It’s important to me.
And I want to teach you how to grow an account that adds to your bottom line, too.
Loyal, happy, obsessed followers turned clients, who happily invest in your business?
An audience that is anxiously awaiting every post, every announcement, and every offering?
Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.
Creating a voice so recognizable, people will be able to spot your words and work from a mile away.
Can you imagine...
...THEN KEEP READING
Are you ready?
A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Instagram Lab will look a little different and that’s the beauty of it.
Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace?
01
A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon)!
Q: How long will I have access to the content?
Will the course expire?
02
A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Instagram Lab is that our students span across hundreds of industries. Worried it might not work for you? Check out #theinstagramlab hashtag and check out all of the awesomeness my students are creating!
Q: I’m a ____fill in the blank____ , will this work for me?
03
A: Here is what The Instagram Lab isn’t: it isn’t a place where I tell you how to scam people into following you or just end up telling you that you need to hire someone to help you grow your account. In fact, I’m going to teach you how to feel empowered in both telling your story and in marketing! I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I.) This course is about living life beyond social media and in finding your voice and groove so that you can grow an audience who wants to hear from YOU.
Q: I’m worried this is “just another Instagram course.” How is yours different?
04
A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in five weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck.
Q: My time is limited, how much time will I need to set aside each week for the content?
05
A: Guess what? I understand that everyone has different learning styles, which is why I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!) That’s right, we have more than one way for you to ingest the content, so there’s absolutely no reason to fall behind or worry!
Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best.
06
A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The Instagram Lab! I am anything but an absent leader and with a community of 10,000 Instagrammers, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your community! This group will never expire, once you’re in, you’re in for life!
Q: How does the Facebook community work with The Instagram Lab? I’m not sure I want to be added into another group!
07
A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out in the hashtag and in our private Facebook group! I love answering your questions and breaking things down for you if you’re struggling!
Q: So, I’m curious, does Jenna do 1:1 feedback or group calls?
08
A: Absolutely not! There is a reason why I chose to do a go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen!
Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now.
09
A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to build a brand around YOU and tell your story (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!
Q: I don’t have a business or product quite yet, so why should I join now? How will this help me?
10
Get the facts
CHEF CARLA CONTRERAS
I was part of the OG course and sent all my friends to it! Jenna helped me get my feed organized and really feel pulled together. As a result, I have grown by the thousands! I have been on Insta since 2012. My insta was a hot mess. It’s amazing how having a cohesive feed has attracted more followers, brand collabs and clients! P.S. Putting real unedited pics of me, in my feed like you suggested on the podcast — is a GAME CHANGER!“
“I have grown by the thousands!”
So, if you were ready YESTERDAY to show up as yourself online and grow an authentic following that in turn grows your profits it's time to join The Instagram Lab and get:
My 4 Core Curriculum Trainings
My Platform-Specific Deep Dives
The Editing and Scheduling Bonus Suite
Your Roadmap to 1 Month of Posts
Exclusive access to our Private Facebook Community of 10,000 fellow lab students
Don’t keep Instagram marketing some guessing game reserved for “influencers...whatever *that* means, anyway.
Starting with your Instagram feed
Create marketing that can reach through screens and settle into the hearts of strangers.
Last Updated January 25th 2023
We want you to be satisfied with your purchase and offer a 30-day money-back guarantee refund period for purchases of particular courses from Our Offerings.
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST.
We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, you are required by law to complete the remaining payments of your payment plan.
If you have any questions or concerns, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!
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Last Updated February 23, 2021
We at Jenna Kutcher, LLC respect Your privacy. This Privacy Policy is designed to explain how We collect, use, share, and protect the personal information You provide to Us when You access Our website, purchase Our goods or services, or engage with Us on social media, as well as Your own rights to the information We collect.
Please read this Privacy Policy carefully. We will alert You to any changes to this Policy by changing the “last updated” date at the top of this Policy. Any changes become effective immediately upon publication on Our website, and You waive specific notice of any changes to the Policy by continuing to use and access Our site(s). We encourage You to review this Privacy Policy periodically, when You use Our website for any purpose or engage with Us on social media. You are deemed to have accepted any changes to any revised Privacy Policy by Your continued use of Our website after the revised Privacy Policy is posted.
INFORMATION THAT WE COLLECT
We collect a variety of information from You when You visit Our website, make purchases, or interact with Us on social media. By accepting this Privacy Policy, You are specifically consenting to Our collection of the data described below, to Our use of the data, to the processing of this data, and to Our sharing of the data with third-party processors as needed for Our legitimate business interests. The information We collect may include:
PERSONAL DATA
Personal Data is information that can be used to identify You specifically, including Your name, shipping address, email address, telephone number, or demographic information like Your age, gender, or hometown. You consent to giving Us this information by providing it to Us voluntarily on Our website or any mobile application. You provide some of this information when You register with or make purchases from Our website. You may also provide this information by participating in various activities associated with Our site, including responding to blogs, contacting Us with questions, or participating in group training. Your decision to disclose this data is entirely voluntary. You are under no obligation to provide this information, but Your refusal may prevent You from accessing certain benefits from Our website or from making purchases.
DERIVATIVE DATA
Derivative data is information that Our servers automatically collect about You when You access Our website, such as Your IP address, browser type, the dates and times that You access Our website, and the specific pages You view. If You are using a mobile application, Our servers may collect information about Your device name and type, Your phone number, Your country of origin, and other interactions with Our application. Derivative data may also include data collected by third-party service providers, such as advertising and analytics providers, and may include cookies, log data, or web beacons. Cookies are discussed more fully below. Derivative data collected by third-party service providers generally does not identify a specific individual.
FINANCIAL DATA
Financial data is data that is related to Your payment method, such as credit card or bank transfer details. We collect financial data in order to allow You to purchase, order, return, or exchange products or services from Our website and any related mobile apps. We store limited financial data. Most financial data is transferred to Our payment processor, SamCart, PayPal, or Stripe, and you should review these processors’ Privacy Policy to determine how they use, disclose, and protect your financial data. As a courtesy, SamCart’s Privacy Policy can be found , PayPal’s Privacy Policy can be found , and Stripes Privacy Policy can be found
SOCIAL NETWORKING DATA
We may access personal information from social networking sites and apps, including Facebook, Instagram, LinkedIn, Twitter, Snapchat, or other social networking sites or apps not named specifically here, which may include Your name, Your social network username, location, email address, age, gender, profile picture, and any other public information. If You do not want Us to access this information, please go to the specific social networking site and change Your privacy settings.
MOBILE DEVICE DATA
If You use Our website via a mobile device or app, We may collect information about Your mobile device, including device ID, model and manufacturer, and location information.
OTHER DATA
On occasion, You may give Us additional data in order to enter into a contest or giveaway or to participate in a survey. You will be prompted for this information and it will be clear that You are offering this kind of information in exchange for an entry into such a contest or giveaway.
HOW WE USE YOUR INFORMATION
Your information allows Us to offer You certain products and services, including the use of Our website, to fulfill Our obligations to You, to customize Your interaction with Our company and Our website, and to allow Us to suggest other products and services We think might interest You. We generally store Your data and transmit it to a third party for processing. However, to the extent We process Your data, We do so to serve Our legitimate business interests (such as providing You with the opportunity to purchase Our goods or services and interact with Our website or mobile app).
Specifically, We may use the information and data described above to:
1. Create and administer Your account; and
2. Deliver any products or services purchased by You to You; and
3. Correspond with You; and
4. Process payments or refunds; and
5. Contact You about new offerings that We think You will be interested in; and
6. Interact with You via social media; and
7. Send You a newsletter or other updates about Our company or website; and
8. Deliver targeted advertising; and
9. Request feedback from You; and
10. Notify You of updates to Our product and service offerings; and
11. Resolve disputes and troubleshoot any problems; and
12. Administer contests or giveaways; and
13. Generate a profile that is personalized to You, so that future interactions with Our website will be more personal; and
14. Compile anonymous statistical data for Our own use or for a third party’s use; and
15. Assist law enforcement as necessary; and
16. Prevent fraudulent activity on Our website or mobile app; and
17. Analyze trends to improve Our website and offerings.
GROUNDS FOR USING AND PROCESSING YOUR DATA
The information We collect and store is used primarily to allow Us to offer goods and services for sale. In addition, Jenna Kutcher, LLC may collect, use, and process Your information based on the following grounds:
LEGITIMATE BUSINESS INTERESTS
We may use and process Your data for Our legitimate business interests, which include, among other things, communicating with You, improving Our goods or services, improving Our website, and providing You with the information or products that You have requested.
Performance of a Contract: We may use and process Your information to enter into a contract with You and to perform Our contractual obligations to You.
Consent: We may use Your data, or permit selected third parties to use Your data, based on Your consent to Our use and sharing of that data. You may withdraw Your consent at any time, but doing so may affect Your ability to use Our website or other offerings.
As required by law: We may also use or process Your data as required for Us to comply with legal obligations.
WHY WE DISCLOSE YOUR INFORMATION
We may share Your information with third parties in certain situations. In particular, We may share Your data with third-party processors as needed to serve Our legitimate business interests, which include administration of Our website, administration of Your account, entering into contracts with You, communicating with You, taking orders for goods or services, delivering Our goods and services, identifying trends, protecting the security of Our company and website, and marketing additional goods and services to You. The legal basis for Our disclosure of Your data is both Your Consent to this Privacy Policy and Our own right to protect and promote Our legitimate business interests.
The following are specific reasons why We may share Your information:
Third Party Processing: We may disclose Your information to third parties who assist Us with various tasks, including payment processing, hosting services, email delivery, communications, and customer service. We may not always disclose these third-party processors if not required by law. We do not authorize them to use or disclose Your personal information except in connection with providing Our company with their services.
By Law: We may share Your data as required by law or to respond to legal process, including a subpoena, or as necessary to protect the rights, property, and safety of others. This includes sharing information with other parties to prevent or address fraud and to avoid credit risks.
To Protect Our Company: We may use Your information to protect Our company, including to investigate and remedy any violations of Our rights or policies. We may also disclose Your information as reasonably necessary to acquire and maintain insurance coverage, manage risks, obtain financial or legal advice, or to exercise or defend against legal claims.
Business Transfers: In the unlikely event Our company engages in a merger, acquisition, bankruptcy proceedings, dissolution, reorganization, or similar transaction or proceeding, We may transfer or share Your data as part of that proceeding. In such transitions, customer information is one of the business assets that is acquired by a third party. You acknowledge that such business transfers may occur and that Your personal information can continue to be stored, used, or processed as otherwise set forth in this privacy policy.
Third-Party Marketing: We may disclose Your information to certain third parties as listed on our website for the purpose of enabling them to contact You so that they can offer You relevant goods and services.
Advertisers: We may use third-party advertising companies to run and manage Our ads, such as Southern Sass Group, LLC DBA System Envy on Facebook, Instagram and Pinterest to produce ads that appear when You visit Our website or mobile app. These companies may use information about Your visit to Our website and other websites that are contained in web cookies (as described below) to offer You personalized advertisements about goods and services that might interest You. We cannot control the activities of such other advertisers or web sites. You should consult the respective Privacy Policies of these third-party advertisers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.
Please note that, at this time, We do not recognize automated browser signals regarding tracking systems, which may include “do not track” instructions.
Other Third Parties: We may share information with advertisers, Our investors, or other third parties for the purpose of conducting general business analysis. If We do so, We will make reasonable efforts to inform You if required by law.
Interaction With Others: If You interact with others on Our website or mobile app, such as participating in a group chat or a group online course, other users may have access to some of Your data, including Your name, profile picture, and Your history of interaction with Our website, such as prior comments or posts.
Online Postings: When You post online, Your posts may be viewed by others, and We may distribute Your comments outside the website.
External Links: Our website may include hyperlinks to other websites not controlled by Us. We suggest You exercise caution when clicking on a hyperlink. Although We use reasonable care in including a hyperlink on Our own web page, We do not regularly monitor the websites of these third parties, are not responsible for any damage or consequences You suffer by using these hyperlinks. We are not bound by the Privacy Policies of any third-party website that You access by a hyperlink, nor are they bound by ours. We encourage You to read the Policies of those third-party websites before interacting with them or making purchases. They may collect different information and by different methods than We do.
Other Purposes: We may disclose Your personal data as necessary to comply with any legal obligation or to protect Your interests, or the vital interests of others or Our company.
TRACKING TECHNOLOGIES
Log Files: Like many other websites, We make use of log files. These files merely log visitors to the site – usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.
Cookies: We also use cookies — small text files sent to Us by Your computer — and web beacons to store certain information. We may use cookies to authenticate Your identity, to determine if You are logged onto Our website, for personalization, for security, for targeted advertising, or for analysis of the performance of Our website and services. For example, cookies allow Us to recommend blog posts to You based on what You have read on Our site in the past. We use cookies that are not specific to Your account but unique enough to allow Us to analyze general trends and use, and to customize Your interaction with Our website. This information helps Us to understand the use of Our site and to improve Our website and service offerings.
We may use any or all of the following types of cookies:
Essential Cookies: These cookies help Us run Our website and improve Your experience with Our website. These cookies may allow content to load more quickly or allow You to access “members only” or repeat-users sections of Our website.
Functionality Cookies: These cookies allow Us to remember Your preferences from earlier visits to Our website, including login information, so that You do not have to input the same information multiple times.
Social Media Cookies: These cookies allow Us to record when You have engaged with a social media tool while visiting Our website. For example, We may record that You have “liked” a certain aspect of Our website. The social media application may also share data with Us that You have allowed it to share. If You wish to change Your social media sharing settings, please visit the privacy settings of the social media network.
Advertising Cookies: We may work with third-party advertising partners who collect information about Your browsing habits on Our website in order to later display a relevant ad about Our services when You are on a third-party site such as a social media platform. These cookies may also allow Us to access Your location.
In addition, when You first encounter Our website, You will be asked to “consent to cookies.” If You wish to disable cookies, You may do so through Your individual browser options. However, this may affect Your ability to use or make purchases from Our website. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites. More information about cookies can be found at What Are Cookies? By continuing to use Our website and not disabling cookies on Your browser, You are consenting to Our use of cookies in accordance with the terms of this policy.
In addition, We may use third-party software to post advertisements on Our website or mobile application, to oversee marketing or email campaigns, or manage other company initiatives. These third-party softwares may use cookies or similar tracking technology. We have no control over these third parties or their use of cookies. For more information on opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
Pixel Tags: We may use a pixel tag, which is a small graphic file that allows Us to monitor the use of Our website and provide Us with information regarding Your interaction with the website. These tags may collect the IP address from the device You are using, and the browser type. Pixel tags are also used by Our third-party partners to collect information when You visit Our website, and We may use this information to display targeted advertisements.
Email Confirmations: We may receive email confirmations when You open an email from Us. This allows Us to determine if users are responding favorably to Our email communications and to improve those communications.
Other Technologies: Other data technologies may be used that collect comparable information for security, fraud detection, and similar purposes, to give Us information about Your use of Our website, and to greater improve Our website and service offerings to You.
WEBSITE ANALYTICS
We may partner with third-party analytic companies, including Google Analytics and Shopify Analytics. The analytic companies may also use cookies (described above) or other tracking technologies to analyze visitors’ use of Our website or mobile app to determine the popularity of the content, and better understand online activity. We do not transfer personal information to these third-party vendors. However, in order to access Our website, You must consent to the collection and use of Your information by these third-party analytic companies. You should review their Privacy Policy and contact them directly if You have questions. If You do not want any information to be collected and used by tracking technologies, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
Google Analytics: You can opt-out of having Your activity on Our website made available to Google Analytics by installing the Google Analytics opt-out browser add-on. This add-on prevents Google Analytics from retrieving information about Your visits to Our website. For more information about Google’s Privacy Policy, please visit: https://policies.google.com/privacy.
Facebook: You can opt-out of Facebook’s interest-based ads by visiting: www.facebook.com/help/
You can learn more about Facebook’s Privacy Policy at:
www.facebook.com/full_data_use_policy.
PROCESSING YOUR INFORMATION
For the most part, We do not process Your information in-house, but give it to third-party processors for processing. For example, when PayPal takes Your payment information, they are a third-party processor. They process Your payment and remit the funds to Us. So in many instances, it will be necessary for Us to transmit Your information to a third-party processor, as We do not have the capability to perform these functions. More detail on third-party processing is detailed below.
However, We may, from time to time, process Your data internally. The legal basis for this processing is both Your consent to the processing, Our need to conduct Our legitimate business interests, and to comply with legal obligations. Our purposes in processing this information, if We do, is to administer, maintain, and improve Our website and offerings, to enter into contracts with You, to fulfill the terms of those contracts, to keep records of Our transactions and interactions, to be able to provide You with goods and services, to comply with Our legal obligations, to obtain professional advice, and to protect the rights and interests of Our company, Our customers (including You), and any third parties. We may process the following data:
1. Data associated with Your account, such as Your name, address, email address, and payment information.
2. Data about Your usage of Our website, such as Your IP address, geographical information, and how long You accessed Our website and what You viewed.
3. Data related to Your personal profile, such as Your name, address, profile picture, interests and hobbies, or employment details.
4. Data that You provide Us in the course of using Our services.
5. Data that You post on Our website, such as comments or responses to blogs.
6. Data that You submit to Us when You make an inquiry regarding Our website or offerings.
7. Data related to Your transactions with Us, including Your purchase of Our goods or services. This information may include contact details and payment information.
8. Data that You provide to Us when You subscribe to Our emails or newsletters, including Your email address and contact information.
9. Data that You submit to Us via correspondence, such as when You email Us with questions.
10. Any other data identified in this policy, for the purpose of complying with Our legal obligations, or to protect the vital interests of You or any other natural person.
INTERNATIONAL DATA
Our website is hosted by servers located in the U.S therefore, if You reside outside the U.S, some of Your data will be transferred internationally to and stored on those servers. In addition, We may use third-party processors (including payment processors) and subcontractors located in the U.S. We use all reasonable methods to protect the safety of Your data during transfer, including hosting Our website on reputable servers and engaging reputable third-party processors. By using this site and providing Us with information, You consent to this transfer, processing, and storage of Your information in the U.S. Note that the privacy laws in the U.S may not be as strict as those in other countries. Please be aware that:
● We may transfer data that We collect to locations outside of Our headquarters for processing or storing, and the data may be processed by Our staff or by third-party processors. For example, We may engage third parties to fulfill orders. By submitting Your personal data, You agree to this transfer, storing, and processing. We take all reasonable steps to make sure Your data is treated securely and in conformity with this Privacy Policy.
● Data that is provided to Us is stored on secure servers. Payment information and other sensitive data will be encrypted to ensure its safety.
● The transmission of data via the internet is never completely secure, and We cannot guarantee the security of data that is sent to Us electronically. Your transmission of data to Us is at Your own risk.
● Where data that You have transmitted to Us is password protected, You are responsible for keeping the password confidential. You are exclusively responsible for any breaches of Your data that results from Your own disclosure of or failure to protect Your password.
We use website hosting servers/third-party processors/subcontractors located in Canada which has received an Adequacy Determination from the European Commission, meaning that the European Commission has determined that appropriate safeguards are in place to protect data once it is transferred to that country.
DATA RETENTION
We retain personal data as long as it is needed to to conduct Our legitimate business purposes or to comply with Our legal obligations, or until You ask Us to delete Your data. For example, We will retain certain personal information indefinitely for the purposes of maintaining Your account, unless and until You delete Your account. Data that We gather for a specific and particular purpose, such as assisting law enforcement or analyzing trends, will be kept for no longer than is necessary for that particular purpose. Data that is no longer needed by Us for any of the purposes listed above will be permanently deleted.
We will honor Your request to delete Your data, as described more fully below, unless We are required by law to retain access to the data. However, note that We cannot control the retention policies of third parties. If You wish to have any third parties, including those to whom We’ve transmitted Your data, delete that data, You will need to contact those third parties directly. You may request from Us a list of all third parties to whom We have transmitted Your data.
We may retain usage data (that is, data that is gathered by Our company or third-party analytics companies for the purpose of analyzing the use of Our website) as needed for internal analysis purposes. This type of data is usually retained for a shorter period of time than personal data, unless the data is necessary to improve the security or functionality of Our website or offerings, or We are legally obligated to retain the data for a longer period of time.
SECURITY OF YOUR INFORMATION
We take all reasonable steps to protect Your personal data and keep Your information secure. We use recognized online secure payment systems and implement generally accepted standards of security to protect against personal data loss or misuse. However, no security measure is foolproof, and no method of data transmission can be guaranteed against interception or misuse. We cannot guarantee complete security of any information You transmit to Us.
By consent to this Privacy Policy, You acknowledge that Your personal data may be available, via the internet, around the world. We cannot prevent the use or misuse of Your data by other parties.
We will notify You promptly of any known breach of Our security systems or Your data which might expose You to serious risk.
CHILDREN
This website or mobile app is not designed for use by children under age the applicable age of consent in Your country, and We do not knowingly solicit personal data from anyone under the applicable age of consent in Your country . If You are under the applicable age of consent in Your country , do not access or use Our website or related products or services. If You become aware that We have collected data of anyone under the applicable age of consent in Your country , please contact Us so that We may delete that data.
SENSITIVE DATA
We request that You do not submit any sensitive data to Us, via public postings, email correspondence with Us, or any other method, including social security number, health data, genetic data, or information related to Your ethnic origin, religious beliefs, or criminal history. If You do send Us this information, then by doing so You are consenting to Our use, storage, and processing of this information in accordance with this privacy policy.
YOUR RIGHTS
You have certain rights with respect to Your personal data, as outlined below. Note that We may charge You a reasonable fee for actions that You ask Us to take with respect to Your data. In addition, We reserve the right to request that You provide Us with evidence of Your identity before We take any action with respect to the exercise of Your data rights. Further, Your rights may be restricted or nullified to the extent they conflict with Our compelling business interests, the public interest, or the law.
UPDATE ACCOUNT INFORMATION
You have the right to update or change any information You have provided to Us. To update or delete Your information, please contact Us at support@jennakutcher.com.
CONFIRM PERSONAL DATA AND ITS USE
You have the right to request that We confirm what data We hold about You, and for what purposes. You also have the right to confirmation of whether We process Your data or deliver Your data to third-party processors, and for what purposes. We will supply You with copies of Your personal data unless doing so would affect the rights and freedoms of others.
Change Consent: You have the right to change Your consent to Our use of Your information. In such cases, We may require You to delete Your account with Us, as described above, and You may not have full access to Our website.
Request a Copy of Data: You have the right to request a digital copy of the data that We hold about You. Your first request for a copy of Your personal data will be provided free of charge; subsequent requests will incur a reasonable fee.
Transfer Your Data: You have the right to request that We gather and transfer Your data to another controller, in a commonly used and machine readable format, unless doing so would cause Us an undue burden.
Delete All Data: You have the right to request that We delete all data that We hold about You, and We must delete such data without undue delay. There are exceptions to this right, such as when keeping Your data is required by law, is necessary to exercise the right of freedom of expression and information, is required for compliance with a legal obligation, or is necessary for the exercise or defense of legal claims. Such a request may result in a termination of Your account with Us and You may have limited or no use of Our website.
Emails and Communications: You may opt out of receiving future email correspondence from Us by checking the appropriate box when You register for the account or make a purchase. You may change Your communication settings by contacting Us at support@jennakutcher.com.
Marketing Communications: You may opt out of receiving any third-party marketing communications or having Your personal information used for marketing purposes. You may do this by contacting Us at support@jennakutcher.com.
Processing: You may, in some circumstances, restrict the processing of Your data, such as when You contest the accuracy of Your data or when You have objected to processing, pending the verification of that objection. When processing has been restricted, We will continue to store Your data but will not pass it on to third-party processors without Your consent, or as necessary to comply with legal obligations or protect Your rights or those of others or Our company. In addition, You may opt out of any processing of Your data altogether. Note, however that doing so may result in the termination of Your account and loss of access to Our website.
Complaints: If You are an EU resident, You have the right to complain to a supervising authority if You believe We are misusing Your data or have violated any of Your rights under this Privacy Policy or applicable law. You may do so in the EU member state in which You reside or have Your place of business or in which the alleged infringement took place. If You are located outside the EU, You may have rights under privacy laws in the jurisdiction where You live.
CALIFORNIA PRIVACY RIGHTS
The State of California has established its own unique regulations that apply to California residents.
As of its effective date of January 1, 2020 We are also compliant with the California Consumer Privacy Act Of 2018, Cal. Civ. Code §§ 1798.100 Et Seq. (CCPA).
Any California resident may request, free of charge, the personal information We have collected or stored about themselves or about a member of their household. For security purposes, We reserve the right to ask for verification of Your identity and proof of your California residency at the time of your request.
Any California resident has a right to request the personal data We have collected, or request deletion of the personal data We have collected, including but not limited to:
● Any personally identifying information, such as a real name, alias(es), mailing or resident address, IP address, email address, account name, biometrics, or any other data that could uniquely identify a California resident; and
● Commercial information, including products or services purchased, obtained, or considered, search history, interactions with Our website, or any other purchasing or browsing history of Our site and/or offer(s); and
● Site comments made publicly or privately; and
● Geolocation data; and
● Professional or employment-related information; and
● Education information.
We reserve the right to collect any of the above data on California residents and their households.
We do not plan on selling your data. Regardless, any California resident can email us at support@jennakutcher.com to explicitly request to opt-out of any such sale of data.
California residents also have the option to request a full deletion of their account and any data We have collected and associated with them.
We agree to comply with any data request or deletion made pursuant to the CCPA in a reasonable timeframe, during normal business hours and excluding holidays or Our pre-scheduled time off.
NEWSLETTER PRIVACY
We offer the opportunity for You to volunteer certain information to Us that is used for email and marketing purposes. This information includes, but is not limited to, Your name and email. You will have an opportunity to unsubscribe from any future communications via email, but We reserve the right to maintain a database of past email subscribers. We reserve the right to use this information as reasonably necessary in Our business and as provided by law. Your information will be shared with reasonably necessary parties for the ordinary course of conducting Our business, such as through Facebook ads or Google Pay Per Click marketing campaigns.