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The
lab
The Exact BLUEPRINT TO GROW YOUR FOLLOWING...
BROUGHT TO YOU BY
Jenna Kutcher
If there were a clear, actionable way to up your Instagram engagement WITHOUT obsessive grid planning, posting every.single.day, or the anxiety of “am I even doing this right …”
… would you feel confident to show up on the app
and share your story for your dream clients?
The things we're most scared to talk about? THOSE are the things
that create a bond far bigger than any product or service.
THOSE are the things that accelerate the whole know/like/trust thing
with your dream clients and customers.
You see: You have influence right where you are.
^^ which in turn, makes Instagram less about popularity contest
… and more about your profitability.
I’ve not met many people like that.
And I’m definitely not someone like that.
The truth?
I don't believe secrets exist when it comes to Instagram.
My feed is filled with long captions. I tell stories. I talk about the hard stuff.
But ... I also share my work (which serves my business’s bottom line).
Maybe you’re one of the lucky ones who figured out some “secret” that exists within Instagram. Maybe you’ve figured out how to outwit the algorithm and post and ghost but STILL grow by the hundreds. Your feed is a perfectly smooth curation, you basically print money, and you don’t even mess up the latte art you just grammed when you sip your coffee.
Serve people so well so they want to come back—and bring their friends.
Let people in to see how you’re not perfect, otherwise, you’re just perpetuating the social media problem.
If you could change one life with that post ... it was worth it.
Instead of “Instagram secrets,” I’m holding pom-poms for the team:
Serve people so well so they want to come back—and bring their friends.
Let people in to see how you’re not perfect, otherwise, you’re just perpetuating the social media problem.
If you could change one life with that post ... it was worth it.
You pop open those other Instagram tools and courses and memberships you’ve invested in … what were the “rules” again? The pointers??
45 minutes later, you’re finally putting the finishing touches on a caption that at THIS point you’ve fiddled with for so long that you’re crosseyed and want to just select-all-erase.
It is too long? Too vulnerable? Not REAL enough? Now you’re rethinking the photo. And should you post about your post on stories?? (Isn’t that what the cool kids do now?)
The words look like gibberish eventually, you take a deep breath, hit publish, aaaand paste up some hashtags that at least won’t put you in Instagram jail.
So why does “it’s ideal posting time on Instagram” make so many of us break out in a cold sweat?
You’ve got a mug in one hand, phone in the other, and a messy bun in the morning light. You’re scrolling through our photos desperate for something that doesn’t clash with the last shot you posted. You’re in battle-mode to get something up ASAP before the algorithm gods bury your post.
That engagement you’re hoping for, that maybe you’ve even seen happen a few times, doesn’t come in at all. No follower floodgates have opened! Not even a little sprinkler action.
You spend way too much time refreshing the page, and you finally decide to put your phone down, morning gone, brain drained, messy bun even messier.
Cut to 12 hours later: you’ll be making your boo thang hit pause on your fave show to watch together so you can stop everything and post something else, because that’s what all the successful creative entrepreneurs do, right? That’s “the life” you’re “dreaming” of??
WHEW—Done. Or, kind of.
you’re just supposed to rotate through a few categories and blame it on the guessing game of social media algorithm when it doesn’t work out so well.
But if social media is that handshake that shares your story and settles in the hearts of strangers that turn into customers and clients ...
... and if many of your most loyal followers WILL see each and every post ...
... why would you leave things to chance?
IF YOU FOLLOW SOCIAL MEDIA GURU ADVICE,
It’s an invitation into your world.
Remember the good ol’ days of the ‘Gram? You know, when we didn’t have a care in the world—and used questionable orange filters. A pixelated selfie was all that mattered, because you invited people into your life.
And that’s why a lot of “Instagram growth strategies” don’t work.
It starts with showing up and sharing your story.
Instagram isn’t a popularity contest.
What would happen if we started being honest again on the platform?
Loyal, comment-happy—even semi-obsessed!—followers, who happily invest in your biz as new clients, because your feed reads like a mini-magazine written just for them, and they’ll line up at any chance they’ve got to work with you and gobble up what you’re cookin’.
An audience anxiously awaiting to engage with your next heartfelt post, to flip out at any announcement of a spot open to work with or collaborate with you, because your content speaks right into their bones.
Sales driven through authentically-crafted posts FULL of life that flip the scammy salesman pitch upside down, which turns into you actually starting to write yourself a well-earned paycheck.
A voice so instantly recognizable that fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.
If we removed the veils social media allows us to wear?
I’ve inched upwards of 800k organic followers, without ever paying for a bot or batch of followers. My feed is filled with long captions. I tell stories. I talk about the hard stuff. I show up in my underpants (don’t worry, I won’t ask you to do that).
My system’s about showing up, being me, and trying to remind people they’re not alone.
And now? I want to invite you behind the velvet rope.
Quietly growing behind the scenes for the past decade, my system’s been at work.
Here’s the crazy-good news: Instagram can be a place for even MORE goodness for you than ever.
In two years, I went from less than 2,000 to over 64,000 followers. Now? My audience continues to grow by 1,000 humans every single day—and I’ve helped more than 6,000 others do the same thing.
I don’t believe there’s some big “secret”—I believe in showing up and sharing stories in a way that drives profits.
I’ve flown across the country teaching this live and #IRL to thousands of entrepreneurs, but being able to open up the blueprint for growing an intentional following fast and join you right where you are? That’s my jam.
This strategy won’t turn you into me, it won’t make a perfect feed (um, that’s not fun), and it certainly won’t make you look like everyone else on Instagram.
Instead, you’ll learn how to tell your story, own your voice, and share it with the world in a way that makes them stand up, take notice, and follow you to the ends of the earth.
Your A-to-Z blueprint to learn the Instagram ropes for dream client connection that drives profits … all in a 4 module, self-paced program backed by a community of 6k like-minded entrepreneurs.
I’m handing over the step-by-step system I used to get there... to you.
what? Heck yes!
The Instagram Lab
Introducing
"Against everything I ever thought I knew, I invested in myself and started The Instagram Lab. Within the first week my engagement had TRIPLED."
I was completely reliant on myself to grow my brand on Instagram because I believed I had to do it on my own to be successful. However, I then learned about Jenna Kutcher and against everything I ever thought I knew, I invested in myself and started The Instagram Lab.
Within the first week, my engagement on my posts had TRIPLED!!! I’ve seen a real tribe forming and I’ve been able to start expanding my brand from Instagram, to my site, to growing my email list, to hosting my own podcast, etc! It’s been one of the best investments I’ve ever done! I’m so excited to continue to see the growth & I’m only 5 weeks in!!!
what TIL alumni have to say:
- Jacquelene -
"I doubled my Instagram following in less than 4 months! While I may be small, I am mighty."
I am continuing to grow daily and I am constantly applying what I've learned from The Instagram Lab. Not only have I been given brand deals as a micro-micro-influencer, but on average. I have 10%+ engagement rates on EVERY post.
I give so much credit to The Instagram Lab and Jenna’s teaching. Being from a tiny town in western Wisconsin, I never felt like I was worthy or capable of growing an audience, but you've proven me wrong.
what TIL alumni have to say:
- Jordi -
"I signed up for The Instagram Lab because I have an MLM business, but never wanted my relationships or feed to be all about that."
I was timid and had no idea what I was doing, and was getting very little and sometimes no engagement when I would post. My followers grew by over 50% in about 4 weeks and my engagement rate has skyrocketed. I’ve even had people come up to me or write to me and say that they love the content or that I’m inspiring them (what?!)
Because of you, your message and your course, I have gained so much knowledge and confidence and though it’s nowhere near perfect, I’ve improved my IG greatly! I want you to know that A. the JK system works and B. you’re offering so much more than just business & marketing tools...it is genuine empowerment and has made a huge impact on me, and I am so thankful.
what TIL alumni have to say:
- Mandy -
"I've 5xed my following since joining. I am so ecstatic!
I have also been able to go full time freelance with my business."
I was a little unsure at first if Jenna's Instagram course would actually do what it said it would: increase my following and give me lots of engaged friends and clients. I took the plunge anyways because I knew I wasn't using this tool to its full potential! Man am I glad I invested!
I set big goals for my followers, I started with just 500 and I've 5xed my following since joining. I am so ecstatic! I have also been able to go full time freelance with my illustration and graphic design business. I attribute so much of these successes to this amazing course!! I am always sharing this course with anyone I can because it’s made such a difference to me!”
what TIL alumni have to say:
- Chelsea -
Since joining the course 3 months ago, I have grown my following by around 1,500.... Sales now come directly from Instagram, which was a game changer for me!
Before I joined this program I felt like Instagram wasn't for me. I didn't know how to market to customers and get my products out there without making sales pitches! Since joining the course 3 months ago, I have grown my following by around 1,500. My feed has now taken a complete 180 and is cohesive with my brand image. Sales now come directly from Instagram, which was a game changer for me! I've also let myself open up to my followers and because of that I have made new connections and most importantly, new friends. My confidence in myself and my brand has grown because of the positive feedback from my followers, who have become much more engaged since I started making meaningful captions! I look forward to growing my business through these little squares!
what TIL alumni have to say:
- Olivia -
"TIL helped me in all the usual entrepreneurial ways: followers, engagement, likes and re-posts. But the measures that mean the most to me can’t easily be quantified."
There are a lot of ways to measure success online. And of course The Instagram Lab helped me in all the usual entrepreneurial ways: followers, engagement, likes and re-posts. But the measures that mean the most to me can’t easily be quantified. The Instagram Lab helped me share myself and my work with more courage, heart, and authenticity than I knew possible.
The hardest outcomes to measure actually mean the most to me: I’m more confident online making far more meaningful connections thanks to The Instagram Lab. Thank you Jenna!
what TIL alumni have to say:
- Gina -
What’s Inside the Lab
Bring ALL this know-how into your Insta feed:
If you've ever felt like a tiny fish in a giant sea, (Hi! You're welcome here!) this one's for you. Quit scratching your head over the catch words aesthetic, curation, and branding ... I'll teach you how to create a visual brand on Instagram and know what images to pick to post.
What to Post
Module One
• Let’s dive into the definition of a TRUE brand so you can learn to hack and celebrate the things that make you different in your industry.
• Scroll through your camera roll and know which photo to post next with confidence, every photo adding more to your brand story.
• Grab my special ABCDQ Formula so you can learn to hone your voice and vision, and ensure each post has a purpose in serving your audience.
• Unlock the mystery of attracting your ideal clients by standing out beyond what you do or what you sell, through owning who you are.
• Discover my step-by-step secret to positioning yourself on Instagram as an expert in your industry.
You have the perfect photo, but what the heck do you even say about it? You stare at the blinking cursor waiting for inspiration to strike but come up short. Now that you have an idea and ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let's talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.
What to Say
MODULE two
• I'll give you my go-to tips to write captions that invite engagement and turn your mere followers into raving fans.
• Get your hands on my best-kept secrets that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!
• Understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to have *thee perfect thing* to say all the time and, instead, focus on serving your followers.
• Stop shouting to the masses and instead, learn how you can whisper the right message to your audience without feeling like a scammy salesman.
module THREE
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you freedom. I will equip you with our exact process so that you never open the app and wonder “what the heck am I going to post today?” Save time, save yourself frustration, and build out your plan.
How to Plan Your Posts
Module Three
• Learn how I plan a weeks worth of content in under and hour so that every day you can focus more on engaging than creating: a surefire way to beat the algorithm.
• Understand how to create a true brand and not just a business through how you post, when you show up, and what you say about it.
• Enjoy the app again because you're removing the weight of guesswork and anxiety that comes with creating posts on the fly and just hoping they will beat the algorithm.
• Explore how you can plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!
module FOUR
What good is all of this strategy if it's not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Convert Followers to Clients
module four
• Now that your following is growing and you're feeling confident knowing that you're building a lasting brand, it's time to invite your clients OFF of the app and into a place where you can give them an experience.
• Instagram? It's the handshake, but when you extend invitations for your followers to connect with you and become clients, you're on your way to adding to your precious bottom line.
• I'll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP "yes" to your invitation to give them an experience with you.
• Learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do! I’ll show you how my pitches keep from falling flat each and every time.
Deep Dive modules
Now that you have the strategy and know what to post, what to say about it, how to plan in advance, and most importantly, how to convert your followers into paying clients, I'll break down the best Instagram features and answer your biggest questions! These deep dives will show you the strategy.
I'm Breaking it Down
DEEP Dive Modules
• What to say to make your Instagram bio stand out!
• I'll settle the debate: should you have ONE account or multiple?
• What's better? A business account or personal one?
• How to rock your Instagram stories!
• Hashtags: the how, the what, and the why!
• IGTV? Yes, we'll even tell ya how you can use that, too!
• Instagram Ads! Thinking of investing? Tune in first.
• Influencer Marketing: I am breaking it alllll down.
• Identifying Your Ideal Client: my popular deep dive.
Extra bonuses
A few extras because I love ya
• What apps do I use for planning out my posts, editing my images, and preparing them for my feed? I'll show you my favorites!
• Watch a video module of how I style and shoot lay-flat images and get the best lighting, no matter where you live (because let’s be honest, we don’t all live in white houses in eternal sunshine land!)
• Get my roadmap with ideas and inspiration for posts that will last you a full month on Instagram -- so on the days you’re not feelin’ the creativity flow, you can reach for your idea list, get inspired, and hit “publish!”
* See a video of how I create quote graphics with my very own handwriting (no fancy scripty font necessary!) to design images that keep my feed interesting and dynamic (bonus points: these also tend to be the images that get shared the most!)
• Watch a module on how you can directly pin your instagram posts to Pinterest to get even more traction and eyes on your feed.
sOUNDS GREAT?
Enjoy these Bonus Modules
From the apps that I use with Instagram all the way to how to pin your Instagram images to Pinterest; from shooting my famous "lay flat" images to how I make quote graphics for my feed! I'll walk you through some of my best-kept secrets to rocking my Instagram strategy.
You have the perfect photo, but what the heck do you even say about it? You stare at the blinking cursor waiting for inspiration to strike but come up short. Now that you have an idea and ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let's talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.
What to Say
MODULE two
• I'll give you my go-to tips to write captions that invite engagement and turn your mere followers into raving fans.
• Get your hands on my best-kept secrets that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!
• Understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to have *thee perfect thing* to say all the time and, instead, focus on serving your followers.
• Stop shouting to the masses and instead, learn how you can whisper the right message to your audience without feeling like a scammy salesman.
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you freedom. I will equip you with our exact process so that you never open the app and wonder “what the heck am I going to post today?” Save time, save yourself frustration, and build out your plan.
How to Plan Your Posts
Module Three
• Learn how I plan a weeks worth of content in under and hour so that every day you can focus more on engaging than creating: a surefire way to beat the algorithm.
• Understand how to create a true brand and not just a business through how you post, when you show up, and what you say about it.
• Enjoy the app again because you're removing the weight of guesswork and anxiety that comes with creating posts on the fly and just hoping they will beat the algorithm.
• Explore how you can plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!
module FOUR
What good is all of this strategy if it's not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Convert Followers to Clients
module four
• Now that your following is growing and you're feeling confident knowing that you're building a lasting brand, it's time to invite your clients OFF of the app and into a place where you can give them an experience.
• Instagram? It's the handshake, but when you extend invitations for your followers to connect with you and become clients, you're on your way to adding to your precious bottom line.
• I'll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP "yes" to your invitation to give them an experience with you.
• Learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do! I’ll show you how my pitches keep from falling flat each and every time.
Deep Dive modules
Now that you have the strategy and know what to post, what to say about it, how to plan in advance, and most importantly, how to convert your followers into paying clients, I'll break down the best Instagram features and answer your biggest questions! These deep dives will show you the strategy.
I'm Breaking it Down
DEEP Dive Modules
• What to say to make your Instagram bio stand out!
• I'll settle the debate: should you have ONE account or multiple?
• What's better? A business account or personal one?
• How to rock your Instagram stories!
• Hashtags: the how, the what, and the why!
• IGTV? Yes, we'll even tell ya how you can use that, too!
• Instagram Ads! Thinking of investing? Tune in first.
• Influencer Marketing: I am breaking it alllll down.
• Identifying Your Ideal Client: my popular deep dive.
Extra bonuses
A few extras because I love ya
• What apps do I use for planning out my posts, editing my images, and preparing them for my feed? I'll show you my favorites!
• Watch a video module of how I style and shoot lay-flat images and get the best lighting, no matter where you live (because let’s be honest, we don’t all live in white houses in eternal sunshine land!)
• Get my roadmap with ideas and inspiration for posts that will last you a full month on Instagram -- so on the days you’re not feelin’ the creativity flow, you can reach for your idea list, get inspired, and hit “publish!”
* See a video of how I create quote graphics with my very own handwriting (no fancy scripty font necessary!) to design images that keep my feed interesting and dynamic (bonus points: these also tend to be the images that get shared the most!)
• Watch a module on how you can directly pin your instagram posts to Pinterest to get even more traction and eyes on your feed.
sOUNDS GREAT?
Enjoy these Bonus Modules
From the apps that I use with Instagram all the way to how to pin your Instagram images to Pinterest; from shooting my famous "lay flat" images to how I make quote graphics for my feed! I'll walk you through some of my best-kept secrets to rocking my Instagram strategy.
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you freedom. I will equip you with our exact process so that you never open the app and wonder “what the heck am I going to post today?” Save time, save yourself frustration, and build out your plan.
How to Plan Your Posts
Module Three
• Learn how I plan a weeks worth of content in under an hour so that every day you can focus more on engaging than creating: a surefire way to beat the algorithm.
• Understand how to create a true brand and not just a business through how you post, when you show up, and what you say about it.
• Enjoy the app again because you're removing the weight of guesswork and anxiety that comes with creating posts on the fly and just hoping they will beat the algorithm.
• Explore how you can plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!
What good is all of this strategy if it's not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Convert Followers to Clients
module four
• Now that your following is growing and you're feeling confident knowing that you're building a lasting brand, it's time to invite your clients OFF of the app and into a place where you can give them an experience.
• Instagram? It's the handshake, but when you extend invitations for your followers to connect with you and become clients, you're on your way to adding to your precious bottom line.
• I'll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP "yes" to your invitation to give them an experience with you.
• Learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do! I’ll show you how my pitches keep from falling flat each and every time.
Deep Dive modules
Now that you have the strategy and know what to post, what to say about it, how to plan in advance, and most importantly, how to convert your followers into paying clients, I'll break down the best Instagram features and answer your biggest questions! These deep dives will show you the strategy.
I'm Breaking it Down
DEEP Dive Modules
• What to say to make your Instagram bio stand out!
• I'll settle the debate: should you have ONE account or multiple?
• What's better? A business account or personal one?
• How to rock your Instagram stories!
• Hashtags: the how, the what, and the why!
• IGTV? Yes, we'll even tell ya how you can use that, too!
• Instagram Ads! Thinking of investing? Tune in first.
• Influencer Marketing: I am breaking it alllll down.
• Identifying Your Ideal Client: my popular deep dive.
Extra bonuses
A few extras because I love ya
• What apps do I use for planning out my posts, editing my images, and preparing them for my feed? I'll show you my favorites!
• Watch a video module of how I style and shoot lay-flat images and get the best lighting, no matter where you live (because let’s be honest, we don’t all live in white houses in eternal sunshine land!)
• Get my roadmap with ideas and inspiration for posts that will last you a full month on Instagram -- so on the days you’re not feelin’ the creativity flow, you can reach for your idea list, get inspired, and hit “publish!”
* See a video of how I create quote graphics with my very own handwriting (no fancy scripty font necessary!) to design images that keep my feed interesting and dynamic (bonus points: these also tend to be the images that get shared the most!)
• Watch a module on how you can directly pin your instagram posts to Pinterest to get even more traction and eyes on your feed.
sOUNDS GREAT?
Enjoy these Bonus Modules
From the apps that I use with Instagram all the way to how to pin your Instagram images to Pinterest; from shooting my famous "lay flat" images to how I make quote graphics for my feed! I'll walk you through some of my best-kept secrets to rocking my Instagram strategy.
What good is all of this strategy if it's not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Convert Followers to Clients
module four
• Now that your following is growing and you're feeling confident knowing that you're building a lasting brand, it's time to invite your clients OFF of the app and into a place where you can give them an experience.
• Instagram? It's the handshake, but when you extend invitations for your followers to connect with you and become clients, you're on your way to adding to your precious bottom line.
• I'll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP "yes" to your invitation to give them an experience with you.
• Learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do! I’ll show you how my pitches keep from falling flat each and every time.
Now that you have the strategy and know what to post, what to say about it, how to plan in advance, and most importantly, how to convert your followers into paying clients, I'll break down the best Instagram features and answer your biggest questions! These deep dives will show you the strategy.
I'm Breaking it Down
DEEP Dive Modules
• What to say to make your Instagram bio stand out!
• I'll settle the debate: should you have ONE account or multiple?
• What's better? A business account or personal one?
• How to rock your Instagram stories!
• Hashtags: the how, the what, and the why!
• IGTV? Yes, we'll even tell ya how you can use that, too!
• Instagram Ads! Thinking of investing? Tune in first.
• Influencer Marketing: I am breaking it alllll down.
• Identifying Your Ideal Client: my popular deep dive.
Extra bonuses
A few extras because I love ya
• What apps do I use for planning out my posts, editing my images, and preparing them for my feed? I'll show you my favorites!
• Watch a video module of how I style and shoot lay-flat images and get the best lighting, no matter where you live (because let’s be honest, we don’t all live in white houses in eternal sunshine land!)
• Get my roadmap with ideas and inspiration for posts that will last you a full month on Instagram -- so on the days you’re not feelin’ the creativity flow, you can reach for your idea list, get inspired, and hit “publish!”
* See a video of how I create quote graphics with my very own handwriting (no fancy scripty font necessary!) to design images that keep my feed interesting and dynamic (bonus points: these also tend to be the images that get shared the most!)
• Watch a module on how you can directly pin your instagram posts to Pinterest to get even more traction and eyes on your feed.
sOUNDS GREAT?
Enjoy these Bonus Modules
From the apps that I use with Instagram all the way to how to pin your Instagram images to Pinterest; from shooting my famous "lay flat" images to how I make quote graphics for my feed! I'll walk you through some of my best-kept secrets to rocking my Instagram strategy.
Ever bought a program about social media that was outdated within a couple of months? Yeah. That’s not this one. I’m constantly updating with whatever changes hit the platform, so you’re always on the cutting edge of the app.
PLUS, the 9 Platform-Specific Deep Dive Trainings
DEEP Dive Modules
The How to Write the Perfect Instagram Bio Training that will have you clear on what to say up top of your feed so people understand why they should stick around
The debate-ending criteria for determining if you should have ONE account or two—one for both personal and business—so you can decide what your followers need to believe you, to like you, and to follow you
The unexpected Business vs. Personal Account opinion I have, and how to decide what ups the desire factor for whatever you're selling ("should I separate myself from my brand ... or AM I my brand?" <-- decoded)
My Instagram Stories Method—plus 4 confidence-boosting bonus hacks—to start feeling comfy and more open to using stories regularly
The 3 Golden Questions for Hashtag Use—make sure you know WHY you're slapping up the hashtags you are ... before you copy/paste whatever set you've got planned
Persuasion Points of IGTV: A How-to Video—reinvigorate the way you serve your audience with IGTV, and get a how-to for using it in your own business
Instagram Ads 101, where I show you types of ads you can run and give you a ball-park of what to spend while you're testing
The Getting Started with Influencer Marketing Training, because I've worked REALLY hard to make sure when I get paid 6-figures a year just in sponsored content, it's in a way that serves my audience. I'll tell you how I do that here.
My Ideal Client Identification System, so you can zero in on the best potential customer or client, and start speaking directly to them (so you can repel anyone who's not a fit)
I gained 300+ new followers and my engagement has gone through the roof. I've been much more candid and emotional in my posts, and it hasn't just impacted my metrics, it's impacted the way I think about Instagram as a whole. I can't wait to go forward and maintain this level of authenticity in future posts.
"My engagement has gone through the roof."
- Allison Jones
01
I've had some amazing growth in the last week (over 500 new followers to be exact) BUT what's even more impactful is that I have completely reworked my strategy by seeing visually what posts my audience connects with. The personal post I shared was my hugest engaged post EVER and I am thrilled to be sharing more posts just like this to stay genuinely connected to my tribe.
"Over 500 new followers to be exact..."
02
- Rosemary Watson
I gained 500 followers in ONE week, and my comments have doubled. This is a favorite comment that speaks to exactly what Jenna has taught us to aim for: "I love your philosophy Evann! You really bring something unique to the Insta space." Best of all, I've learned to stop comparing myself to bloggers in my category. Unique wins every time!
"I gained 500 followers in ONE week..."
03
- Evann Clingan
Just wanted to share something HUGE that I have learned from Jenna and tell you that the stuff that she teaches works! At the beginning of 2016 I committed to improving my Instagram account after encouragement from the many helpful tips from Jenna. In the past week I have received TWO wedding inquiries from brides saying they found my work on Instagram, which I had never heard before. This course is gold.
"This course is gold."
- RACHEL PONSTEIN
04
It was sort of like Jenna sprinkled magic dust on my Instagram! I was blown away by the engagement of my followers by requesting they describe my work in a few words. Some old clients even went above and beyond with sentences of love, with one e-mailing me the sweetest review. It was seriously so great and too easy. Thank you so much Jenna! Can't wait to see where else week one takes me!
"Jenna sprinkled magic dust on my instagram!"
05
- EMMA WHEATLEY
Jenna rocked my Instagram and helped me figure out where the gaps were in my strategy! I took everything, applied it to my business and watched my account grow by the thousands. My account has grown by 10K in just a few MONTHS. Maybe marketing is much simpler than we thought it was!
"My account has grown by 10k in just a few months."
- Jordan Brittley
06
Before this course I was averaging between 25-40 likes per picture. After taking Jenna’s advice on telling a story in the caption instead of just saying what I am used to seeing, I got 150 likes on that image. 150! I didn’t even think people noticed me that much on Instagram. So props to Jenna for the amazing advice.
"After taking Jenna's advice...I got 150 likes."
- MARY KEEN
07
Can’t stop, won’t stop:
The Shooting & Editing Bonus Kit: From my favorite feed planning up to my shooting and styling flat lay images, I’ll show you how to shoot and edit images—without the fancy photography equipment.
1 Month of Feed Content Roadmap: Quit stressing about what to say next. I’m handing over 30 ideas of editorial calendar planning content to take the guesswork out of coming up with something to talk about. All you need to do is pick out a pic and type up a caption.
Membership in the private Facebook group: Get ready—picture 6k entrepreneurs strong, all there for Instagram boost threads, troubleshooting, and ongoing support.
sOUNDS GREAT?
Let’s Talk About the BONUSES
Hold up, I’m not finished yet! Inside The Instagram Lab, I want to make sure you have everything you need to get your feed up to par. Jump inside to find:
01
03
Fast forward 4 weeks, and be able to show off what matters most—you, your brand, and your message -- on everyone’s favorite app. You’ve left cheesy salesy posts and screaming to masses in your dust: you’ve mastered the art of a gentle whisper to the right people.
Upon enrolling, get instant access to the entire course content -- no waiting games here, ‘cause I like Netflix binges too much. Pour a glass of wine and print out your workbook to start learning strategies I’ve taught all over the country!
02
As you start putting your learnings to use, hop in our private community to dish out questions and make sure your feed is putting out the desirable posts your audience craves: nothing like an extra pair of eyes … and yes, mine will be there to help you!
gET STARTED: fast!
JOIN THE COMMUNITy
ENJOY THE RESULTS
Here’s what you’ll do inside the lab
so you can start making money doing what you love:
Sounds greaT!
When you enroll TODAY, here's what you'll be cracking open in just minutes:
4 Core Curriculum Trainings (value: $1,250)
9 Platform-Specific Deep Dives (value: $750)
Shooting & Editing Bonus Kit (value $100)
1 Month of Posts Roadmap (value $75)
Private Facebook Community of 6,000 other lab students (value $PRICELESS)
4 Monthly Payments of $89
So how much does it cost?
"Get me that bite-size payment plan—take me to the trainings!!"
Whip out that calculator—that's a total value of $2,175
"YAS I’m in—I’ll save a bit and pay in full up front!"
A one-time payment of $297
BEST VALUE!
But because I'm passionate about helping you crack the code and take the mystery out of those little squares, you can grab membership inside The Instagram Lab for just ...
But shrug off that sticker shock, because I'm not charging anywhere near that to take you behind the velvet rope of what I really think about building a brand on Instagram—complete with lifetime access to updates as the app rolls out near constant changes.
I want this course to be accessible to everyone who is pursuing something big, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur. If you’re ready not only grow your following, but grow your profit, you’re in the right place.
The JK Spin Promise
Take 30 days to Soak Up, Hit Post, & Step Back.
The best part of The Instagram Lab? You don't have to wait months for your old way of posting to be pushed down in the feed to ~finally~ see results.
Got a caption to write this week? See if you can swipe my tips from Module 2 and apply them to what you're thinking to boost your engagement from the RIGHT kind of people—while writing in less time than you typically do since I teach you how to batch.
Need to schedule a mini-shoot to stock up on some images? Sweet. Use the Shooting & Editing Bonus Kit lesson all about styling flatlays to look over my shoulder as I shoot with my iPhone. Snap some go-to's, but here how I bring in a photographer once a quarter to help me with content in 3 mo. spurts.
Running out of content ideas? Module 2’s caption prompts I've got for you—see if you can find at LEAST one organic way to share your work in those ideas (spoiler: there are WAY more than one way!), and work up a post for your dream client. Do this 4 more times and see if you can make The Instagram Lab pay for itself with a single week of posting.
Toying with Stories? You see where I'm going here.
As long as you're in the trenches of marketing your business on Instagram (which, *clears throat* it's 2019 ... you probably are), you'll have DOZENS of opportunities to make your investment back.
If for whatever reason, you're not any closer with feeling like Instagram's helping you be that handshake between you and your dream clients, simply shoot a note to Steph on my team—she'll get you straightened up with a refund and I'll buy The Instagram Lab back from ya.
Read more on that here >>
WANT TO KNOW EVEN MORE? CHECK OUT *MY* inSTAGRAM
I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent behind my computer screen sharing my secrets with the world.
I’m not going to sit here and tell you my following grew overnight.
It took steady, hard work for nearly a decade, it took showing up, and it took creativity.
But hundreds of posts and hundreds of thousands of followers, I can say I’ve cracked the code on Instagram. The algorithm’s going to always be there. Instagram’s a business. They need to make money.
But you’re a business, too. And your profitability? It’s important to me.
And I want to teach you how to grow an account that adds to your bottom line, too.
Hi! I’m Jenna Kutcher.
The unlikely girl behind the 800k followers
A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Instagram Lab will look a little different and that’s the beauty of it
Q: Right now is a busy time for me; I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace?
01
A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!)
Q: How long will I have access to the content? Will the course expire?
02
A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Instagram Lab is that our students span across hundreds of industries. Worried it might not work for you? Check out #theinstagramlab hashtag and check out all of the awesomeness my students are creating!
Q: I’m a ____fill in the blank ____ ; will this work for me?
03
A: Here is what The Instagram Lab isn’t: it isn’t a place where I tell you how to scam people into following you or tell you that you need to hire someone in another country to help you grow your account. In fact, I’m going to teach you how to feel empowered in both telling your story and in marketing! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond social media and in finding your voice and groove so that you can grow a tribe of followers who love you for YOU!
Q: I’ve bought other Instagram courses before and have been disappointed. I’m worried this is “just another Instagram course.” How is yours different?
04
A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in five weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck.
Q: My time is limited. How much time will I need to set aside each week for the content?
05
A: Guess what? I understand that everyone has different learning styles, which is why I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!) That’s right, we have more than one way for you to ingest the content, so there’s absolutely no reason to fall behind or worry!
Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best.
06
A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The Instagram Lab! I am anything but an absent leader and with a community of 1,000 Instagrammers, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your tribe! This group will never expire, once you’re in, you’re in for life!
Q: How does the Facebook community work with The Instagram Lab? I’m not sure I want to be added into another group!
07
A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out in the hashtag and in our private Facebook group! I love doing Facebook LIVE videos to answer your questions and break things down for you if you’re struggling! These videos are generally 20-30 minutes of Q+A and it’s a really great way to connect, ask specific questions, and get feedback!
Q: So, I’m curious, does Jenna do 1:1 feedback or group calls?
08
A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen!
Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now.
09
A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to build a brand around YOU and tell your story (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!
Q: I don’t have a business or product quite yet, so why should I join now? How will this help me?
10
BACK TO THE START
Forget racking up on stock photos and fill-in-the-blank captions.
(You don't need those.)
You also don't need me to teach you how to replicate my posts and photos and become some carbon copy of me.
You're ready to let me hold your hand and step into your OWN unique brand.
Because you have influence right where you are.
01. You've been in business a hot second (aka this isn't just an idea for you, you're actually doing it) and if you hear anything about how you need to curate a feed of boring images that aren’t even your real life ONE more time, you’re going to go off the grid—like, actually off the grid (not just the Insta one).
02. You're fairly new to business and are seeing there's no WAY you're gonna catch up to the Instagram engagement rates some people have (sheesh, were they "influencing" while filters and side angles were still a thing?)—but you can't make bare minimum on what you do. You don't want to spend years "paying your dues" because helloooo, your people deserve what you do and they can't wait for that. You want to show up and talk to your people, share your story, and see organic growth.
03. You're a boss, a multi-passionate entrepreneur, coach, creative, VA, or MLM maven who's actively looking to raise a matcha tea to Friday paydays. Things are ok-ish. But you know they could be better. You want to empower your marketing strategy to ACTUALLY post captions and photos that turn heads … sure, you know the algorithm will be at play, but you want to show UP for the people that will see your hard work.
04. You're all about your people—the ones at home, too. You’re ready to roll up your sleeves and figure this Instagram thing out once and for all, putting in time and getting your biz a little bit closer to that long-term asset that serves your family.
05. You've got a coachable attitude. Listen. It's 2019. Everything's on the internet. There's GONNA be at least one tiny thing in here that you say, "I've heard that before. It won't work for me."<-- You probably even heard me say it on my podcast. But my people? They lean in. They dig deep. They don't mind a little hand-holding when it comes to knowing WHAT in the world to post on their feed.
06. You can pass the Fangirl Test. In other words, check your imaginary mentors ... you know, the ones who are your across-the-internet coaches (they just don't know it yet ;) ). The people you want to grow a business like. Out of that handful of entrepreneurial role models, is at least ONE of them is getting after it with Instagram? If so, you'll be that much closer to following in their footsteps with The Instagram Lab. Oh ... and I bet it's more than just one of them that's showing up well on Instagram. Time to join in.
07. You're willing to dig in for 30 days. I'm not going to sugar coat this. Instagram doesn't happen by osmosis ... you can't just watch the videos and all of a sudden look over and there is an extra “K” after your follower count. You have to do the work. But if you put in the time and don’t see results, just let me know, and I'll buy TIL back from ya. No harm, no foul.
You’re ready to grow a more PROFITABLE account inside The Instagram Lab if you'd comment with a praise-hands-emoji on any of these:
Pick The Instagram Lab when …
When you need to share your work—but would rather stir souls than simply rack up vanity likes from fake accounts …
When you’ve TRIED the hacks/strategies/courses—but still don’t feel like you’re sharing YOUR story ...
When you’re not sure how profitability off this platform comes into play …
When you’re sick of feeds that feel like one giant marketing pitch …
An Instagram account that allows me to forget the "grid" and focus more on building a connection with my followers fueled my business. In minutes inside The Instagram Lab, you’ll get membership inside a community eager to help you crack the code and show up as yourself online. Drop the social media veil. Grow an authentic following that in turn grows your profits. All backed by my JK 30-Day Spin Promise.
Get ‘gram expertise with a side of real-talk inside The Instagram Lab.
Don’t keep Instagram marketing some guessing game reserved for “influencers” … whatever *that* means, anyway.
Create marketing that can reach through screens and settle in the hearts of strangers.
Starting with your Instagram feed.
I’m ready when you are. ;)
Last Updated March 2018
We at jennakutcher.com. (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, jennakutcher.com (the “Websites”); and (ii) offline when you provide information to us.
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When you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or service, you may be required to provide us with personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from Visitors when they use the Websites unless they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All information we collect and/or receive under this section is collectively called “Personal Information.”
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Privacy Policy
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.
The work that you need to submit with your request for a refund includes ALL of the following items:
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.
The work that you need to submit with your request for a refund includes ALL of the following items:
+ Proof of completed course workbook
+ Screenshot of your account when you began the course and when you are requesting your refund.
+ A live link to your Instagram profile that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Proof of active participation in the Facebook group
We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.
All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!
+ We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.
All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!