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BROUGHT TO YOU BY
Jenna Kutcher
THE
LAB
...by attracting the RIGHT people, you can convert followers to clients and tell your story in a meaningful way.
If there were a clear, actionable way to up your Instagram engagement WITHOUT obsessive grid planning, posting every.single.day, or the anxiety of “am I even doing this right …”
… would you feel confident to show up on the app and share your story for your dream clients?
You see: You have influence right where you are.
The things we're most scared to talk about? THOSE are the things that create a bond far bigger than any product or service.
Those are the things that accelerate the whole know/like/trust thing with your dream clients and customers.
Which in turn, makes Instagram less about a popularity contest and more about your profitability.
the exact blueprint to grow your following...
So why does “it’s ideal posting time on Instagram” make so many of us break out in a cold sweat?
You’ve got a mug in one hand, phone in the other, and a messy bun in the morning light.
You’re scrolling through your photos desperate for something that doesn’t clash with the last shot you posted.
You’re in battle-mode to get something up ASAP before the algorithm gods bury your post.
You pop open those other Instagram tools and courses and memberships you’ve invested in … what were the “rules” again? The pointers??
45 minutes later, you’re finally putting the finishing touches on a caption...
...that at THIS point you’ve fiddled with for so long that you’re crosseyed and want to just select-all-erase.
It is too long? Too vulnerable? Not REAL enough? Now you’re rethinking the photo. And should you share about your post on stories?? (Isn’t that what the cool kids do now?)
The words look like gibberish eventually, you take a deep breath, hit publish, aaaand paste up some hashtags that at least won’t put you in Instagram jail.
WHEW—Done. Or, kind of.
You spend way too much time refreshing the page, and you finally decide to put your phone down, morning gone, brain drained, messy bun even messier.
Cut to 12 hours later: you’ll be making your BFF hit pause on your fave show to watch together so you can stop everything and post something else, because that’s what all the successful creative entrepreneurs do, right? That’s “the life” you’re “dreaming” of??
That engagement you’re hoping for, that maybe you’ve even seen happen a few times, doesn’t come in at all. No follower floodgates have opened! Not even a little sprinkler action.
It’s an invitation into your world.
Remember the good ol’ days of the ‘Gram? You know, when we didn’t have a care in the world—and used questionable orange filters. A pixelated selfie was all that mattered, because you invited people into your life.
And that’s why a lot of “Instagram growth strategies” don’t work.
It starts with showing up and sharing your story.
Instagram isn’t a popularity contest.
What would happen if we started being honest again on the platform?
Loyal, comment-happy—even semi-obsessed!—followers, who happily invest in your biz as new clients, because your feed reads like a mini-magazine written just for them, and they’ll line up at any chance they’ve got to work with you and gobble up what you’re cookin’.
An audience anxiously awaiting to engage with your next heartfelt post, to flip out at any announcement of a spot open to work with or collaborate with you, because your content speaks right into their bones.
Sales driven through authentically-crafted posts FULL of life that flip the scammy salesman pitch upside down, which turns into you actually starting to write yourself a well-earned paycheck.
A voice so instantly recognizable that fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.
If we removed the veils social media allows us to wear?
I’ve inched upwards of 950k organic followers, without ever paying for a bot or batch of followers.
My feed is filled with long captions. I tell stories. I talk about the hard stuff. I show up in my underpants (don’t worry, I won’t ask you to do that).
My system’s about showing up, being me, and trying to remind people they’re not alone.
And now? I want to invite you behind the velvet rope.
HERE’S THE CRAZY-GOOD NEWS: INSTAGRAM CAN BE A PLACE FOR EVEN MORE GOODNESS FOR YOU THAN EVER.
In two years, I went from less than 2,000 to over 64,000 followers. Now? My audience continues to grow every single day—and I’ve helped more than 6,000 others do the same thing.
Your A-to-Z blueprint to learn the Instagram ropes for dream client connection that drives profits … all in a 4 module, self-paced program backed by a community of 6k like-minded entrepreneurs.
I’m handing over the step-by-step system I used to get there... to you.
what? Heck yes!
The Instagram Lab
Introducing
What’s Inside the Lab
bring all this know-how into your insta feed:
If you've ever felt like a tiny fish in a giant sea, (Hi! You're welcome here!) this one's for you. Quit scratching your head over the catch words aesthetic, curation, and branding ... I'll teach you how to create a visual brand on Instagram and know what images to pick to post.
First, we're diving into the definition of a TRUE brand and my step-by-step secret to positioning yourself on Instagram as an expert in your industry.
Next, you’ll learn my special ABCDQ Formula so you can hone your voice and vision, and ensure each post has a purpose in serving your audience.
Get ready to unlock the mystery of attracting your ideal clients by standing out beyond what you do or what you sell, through owning who you are.
What to Post
Module 01
Now that you have an idea and ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let's talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.
In this module, I'll give you my go-to tips to write captions that invite engagement and turn your mere followers into raving fans. You'll get your hands on my best-kept secrets that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!
By the end, you will understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to have *thee perfect thing* to say all the time and, instead, focus on serving your followers.
What to Say
MODULE 02
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you freedom. I will equip you with our exact process so that you never open the app and wonder “what the heck am I going to post today?” Save time, save yourself frustration, and build out your plan.
I also walk you through how I plan a weeks worth of content in under an hour so you can focus more on engaging than creating: a surefire way to beat the algorithm. You'll learn how to create a true brand and not just a business through how you post, when you show up, and what you say about it.
Plus, we'll explore how you can plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!
How to Plan Your Posts
MODULE 03
What good is all of this strategy if it's not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Instagram? It's the handshake, but when you extend invitations for your followers to connect with you and become clients, you're on your way to adding to your precious bottom line.
I'll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP "yes" to your invitation to give them a memorable experience with you.
You’ll also learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do!
Convert Followers to Clients
MODULE 04
Ever bought a program about social media that was outdated within a couple of months? Yeah. That’s not this one. I’m constantly updating with whatever changes hit the platform, so you’re always on the cutting edge of the app.
PLUS, My Platform-Specific Deep Dive Trainings
DEEP Dive Modules
The How to Write the Perfect Instagram Bio Training that will have you clear on what to say up top of your feed so people understand why they should stick around.
The debate-ending criteria for determining if you should have ONE account or two—one for both personal and business—so you can decide what your followers need to believe you, to like you, and to follow you
The unexpected Business vs. Personal Account opinion I have, and how to decide what ups the desire-factor for whatever you're selling ("should I separate myself from my brand ... or AM I my brand?" <-- decoded)
My Instagram Stories Method—plus 4 confidence-boosting bonus hacks—to start feeling comfy and more open to using stories regularly
Learn how to utilize and create Instagram Reels to connect with your audience. Drive results through this Instagram feature and learn how to easily create “reels” that convert and will invite engagement in a new way.
The 3 Golden Questions for Hashtag Use—make sure you know WHY you're slapping up the hashtags you are ... before you copy/paste whatever set you've got planned
Persuasion Points of IGTV: A How-to Video—reinvigorate the way you serve your audience with IGTV, and get a how-to for using it in your own business
Instagram Ads 101, where I show you types of ads you can run and give you a ball-park of what to spend while you're testing
The Getting Started with Influencer Marketing Training, because I've worked REALLY hard to make sure that when I get paid 6-figures a year just in sponsored content, it's in a way that serves my audience. I'll tell you how I do that here.
My Ideal Client Identification System, so you can zero in on the best potential customer or client, and start speaking directly to them (so you can repel anyone who's not a fit)
The moment you join, you get instant access to the modules, plus all the updates I throw in when the platform shifts gears on anything.
As you start putting your learnings to use, you can hop in our private community to dish out questions and make sure your feed is putting out the desirable posts your audience craves: nothing like an extra pair of eyes … and yes, mine will be there to help you too!
The Instagram Lab arms you with a no-fluff, to-the-point how-to system so you can show off what matters most—you, your brand, and your message, all while converting followers into paying clients.
The Editing and Scheduling Bonus Suite: From my favorite feed planning tool to editing your photos for a consistent feed, I'll show you my exact process.
1 Month of Feed Content Roadmap: Quit stressing about what to say next. I’m handing over 30 ideas of editorial calendar planning content to take the guesswork out of coming up with something to talk about. All you need to do is pick out a pic and type up a caption.
Membership in the private Facebook group: Get ready—picture 6k entrepreneurs strong, all there for Instagram boost threads, troubleshooting, and ongoing support.
I’m still going … because I know you may have avoided this platform in the past, and I want to do all I can to help you be in it to win it! 🙌🏼
Fast-track your success with:
All of that on TOP of the fluff-free foundational 4-step system.
And because I love a cherry on top—let’s talk extras.
Bonus!
When you’re sick of feeds that feel like one giant marketing pitch … you know there has to be a way to actually connect and serve...
When you understand Instagram is important but you’re not sure how profitability off this platform comes into play …
When you’ve TRIED the hacks/strategies/courses—but still don’t feel like you’re sharing YOUR story ... that legacy that you're living.
When you need to share your work—but would rather stir souls than simply rack up vanity likes from fake accounts …
Pick The Instagram Lab...
I Got You
Are you ready?
You've been in business a hot second and if you hear how you need to curate a feed of boring images that aren’t even your real life ONE more time, you’re going to go off the grid—like, actually off the grid (not just the Insta one).
You're fairly new to business and are seeing there's no WAY you're gonna catch up to the Instagram engagement rates some people have and don't want to spend years "paying your dues" because helloooo, your people deserve what you do and they can't wait for that.
You're a boss, a multi-passionate entrepreneur, coach, creative, VA, or MLM maven who's actively looking to raise a matcha tea to Friday paydays. You want to empower your marketing strategy to ACTUALLY post captions and photos that turn heads!
You're all about your people—the ones at home, too. You’re ready to roll up your sleeves and figure this Instagram thing out once and for all, putting in time and getting your biz a little bit closer to that long-term asset that serves your family.
You’re ready to grow a more PROFITABLE account inside The Instagram Lab if you'd comment with a praise-hands-emoji on any of these:
My engagement has gone through the roof
I gained 300+ new followers and my engagement has gone through the roof. I've been much more candid and emotional in my posts, and it hasn't just impacted my metrics, it's impacted the way I think about Instagram as a whole. I can't wait to go forward and maintain this level of authenticity in future posts.
- ALLISON JONES -
Over 500 new followers to be exact
I've had some amazing growth in the last week (over 500 new followers to be exact) BUT what's even more impactful is that I have completely reworked my strategy by seeing visually what posts my audience connects with. The personal post I shared was my hugest engaged post EVER and I am thrilled to be sharing more posts just like this to stay genuinely connected to my community.
- ROSEMARY WATSON -
I gained 500 followers in ONE week
I gained 500 followers in ONE week, and my comments have doubled. This is a favorite comment that speaks to exactly what Jenna has taught us to aim for: "I love your philosophy Evann! You really bring something unique to the Insta space." Best of all, I've learned to stop comparing myself to bloggers in my category. Unique wins every time!
- EVANN CLINGAN -
This course is gold.
Just wanted to share something HUGE that I have learned from Jenna and tell you that the stuff that she teaches works! At the beginning of 2016 I committed to improving my Instagram account after encouragement from the many helpful tips from Jenna. In the past week I have received TWO wedding inquiries from brides saying they found my work on Instagram, which I had never heard before. This course is gold.
- RACHEL PONSTEIN -
Jenna sprinkled magic dust on my instagram!
It was sort of like Jenna sprinkled magic dust on my Instagram! I was blown away by the engagement of my followers by requesting they describe my work in a few words. Some old clients even went above and beyond with sentences of love, with one e-mailing me the sweetest review. It was seriously so great and too easy. Thank you so much Jenna! Can't wait to see where else week one takes me!
- EMMA WHEATLEY -
After taking Jenna's advice...I got 150 likes.
Before this course I was averaging between 25-40 likes per picture. After taking Jenna’s advice on telling a story in the caption instead of just saying what I am used to seeing, I got 150 likes on that image. 150! I didn’t even think people noticed me that much on Instagram. So props to Jenna for the amazing advice.
- MARY KEEN -
Sounds greaT!
I want this course to be accessible to everyone who is pursuing something big, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur. If you’re ready not only grow your following, but grow your profit, you’re in the right place.
But because I'm passionate about helping you crack the code and take the mystery out of those little squares, you can grab membership inside The Instagram Lab for just ...
But shrug off that sticker shock, because I'm not charging anywhere near that to take you behind the velvet rope of what I really think about building a brand on Instagram—complete with lifetime access to updates as the app rolls out near constant changes.
Whip out that calculator — that's a total value of $2,175
My 4 Core Curriculum Trainings (value: $1,250)
My Platform-Specific Deep Dives (value: $750)
The Editing and Scheduling Bonus Suite (value $100)
Your Roadmap to 1 Month of Posts (value $75)
Exclusive access to our Private Facebook Community (value: $PRICELESS)
When you enroll TODAY, you’ll click open your membership link to start:
So how much does it cost?
The JK Spin Promise
TAKE 30 DAYS TO SOAK UP, HIT POST, & STEP BACK.
The best part of The Instagram Lab? You don't have to wait months for your old way of posting to be pushed down in the feed to ~finally~ see results.
Got a caption to write this week? See if you can swipe my tips from Module 2 and apply them to what you're thinking to boost your engagement from the RIGHT kind of people—while writing in less time than you typically do since I teach you how to batch.
Running out of content ideas? Module 2’s caption prompts I've got for you—see if you can find at LEAST one organic way to share your work in those ideas (spoiler: there are WAY more than one way!), and work up a post for your dream client. Do this 4 more times and see if you can make The Instagram Lab pay for itself with a single week of posting.
Toying with Stories? You see where I'm going here.
As long as you're in the trenches of marketing your business on Instagram, you'll have DOZENS of opportunities to make your investment back.
If for whatever reason, you're not any closer with feeling like Instagram's helping you be that handshake between you and your dream clients, simply shoot a note to Steph on my team—she'll get you straightened up with a refund and I'll buy The Instagram Lab back from ya.
Read more on that here >>
Hi! I’m Jenna Kutcher.
The unlikely girl behind the 950k (and counting) followers
I’m an expert at online marketing., a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent behind my computer screen sharing my secrets with the world.
Building an Instagram account that allows me to forget the "grid" and focus more on building a connection with my followers has fueled my business.
But I’m not going to sit here and tell you my following grew overnight.
It took steady, hard work for nearly a decade, it took showing up, and it took creativity.
I don’t believe there’s some big “secret”—I believe in showing up and sharing stories in a way that drives profits.
But after hundreds of posts and hundreds of thousands of followers, I can say I’ve cracked the code on Instagram. The algorithm’s going to always be there. Instagram’s a business. They need to make money.
But you’re a business, too. And your profitability? It’s important to me.
And I want to teach you how to grow an account that adds to your bottom line, too.
Loyal, happy, obsessed followers turned clients, who happily invest in your business?
An audience that is anxiously awaiting every post, every announcement, and every offering?
Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.
Creating a voice so recognizable, people will be able to spot your words and work from a mile away.
Can you imagine...
...THEN KEEP READING
Are you ready?
A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Instagram Lab will look a little different and that’s the beauty of it.
Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace?
01
A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon)!
Q: How long will I have access to the content?
Will the course expire?
02
A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Instagram Lab is that our students span across hundreds of industries. Worried it might not work for you? Check out #theinstagramlab hashtag and check out all of the awesomeness my students are creating!
Q: I’m a ____fill in the blank____ , will this work for me?
03
A: Here is what The Instagram Lab isn’t: it isn’t a place where I tell you how to scam people into following you or tell you that you need to hire someone in another country to help you grow your account. In fact, I’m going to teach you how to feel empowered in both telling your story and in marketing! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond social media and in finding your voice and groove so that you can grow a tribe of followers who love you for YOU!
Q: I’ve bought other Instagram courses before and have been disappointed. I’m worried this is “just another Instagram course.” How is yours different?
04
A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in five weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck.
Q: My time is limited, how much time will I need to set aside each week for the content?
05
A: Guess what? I understand that everyone has different learning styles, which is why I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!) That’s right, we have more than one way for you to ingest the content, so there’s absolutely no reason to fall behind or worry!
Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best.
06
A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The Instagram Lab! I am anything but an absent leader and with a community of 1,000 Instagrammers, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your community! This group will never expire, once you’re in, you’re in for life!
Q: How does the Facebook community work with The Instagram Lab? I’m not sure I want to be added into another group!
07
A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out in the hashtag and in our private Facebook group! I love doing Facebook LIVE videos to answer your questions and break things down for you if you’re struggling! These videos are generally 20-30 minutes of Q+A and it’s a really great way to connect, ask specific questions, and get feedback!
Q: So, I’m curious, does Jenna do 1:1 feedback or group calls?
08
A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen!
Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now.
09
A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to build a brand around YOU and tell your story (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!
Q: I don’t have a business or product quite yet, so why should I join now? How will this help me?
10
Get the facts
So if you were ready YESTERDAY to show up as yourself online and grow an authentic following that in turn grows your profits it's time to join The Instagram Lab and get:
My 4 Core Curriculum Trainings
My Platform-Specific Deep Dives
The Editing and Scheduling Bonus Suite
Your Roadmap to 1 Month of Posts
Exclusive access to our Private Facebook Community of 6,000 fellow lab students
Don’t keep Instagram marketing some guessing game reserved for “influencers” … whatever *that* means, anyway.
Starting with your Instagram feed
Create marketing that can reach through screens and settle into the hearts of strangers.
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.
The work that you need to submit with your request for a refund includes ALL of the following items:
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.
The work that you need to submit with your request for a refund includes ALL of the following items:
+ Proof of completed course workbook
+ Screenshot of your account when you began the course and when you are requesting your refund.
+ A live link to your Instagram profile that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Proof of active participation in the Facebook group
We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.
All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!
+ We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.
All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!
Terms & Conditions
here
Last Updated March 2018
We at jennakutcher.com. (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, jennakutcher.com (the “Websites”); and (ii) offline when you provide information to us.
Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Service.
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By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.
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In the course of operating the Websites and/or interacting with you, we will collect (and/or receive) the following types of information.
1. PERSONAL INFORMATION.
When you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or service, you may be required to provide us with personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from Visitors when they use the Websites unless they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All information we collect and/or receive under this section is collectively called “Personal Information.”
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When you place an Order, you must provide us with certain information about the products and services you are seeking to purchase. Such information is collectively called the “Order Information.”
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When you wish to purchase a product or service, you will be required to provide certain information in addition to the Personal Information and Order Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information. Such information is collectively called the “Billing Information.” Although we will have access to the Billing Information, it will also be collected and processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.
4. OTHER INFORMATION
In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:
a. From You. Additional information about yourself that you voluntarily provide to us (e.g., via a survey), such as household income range, gender, product and service preferences, and other information that does not identify you personally.
b. From Your Activity. Information that we automatically collect when you use the Websites, including, without limitation:
IP addresses, which may consist of a static or dynamic IP address and will sometimes point to a specific identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time; amount of time spent on particular pages; what sections of the Websites you visit; and similar data; and Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled); network type (WiFi, 3G, 4G, LTE); and similar data. c. From Cookies Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Websites. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Websites may not function properly.
d. Third-Party Analytics We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.
For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Websites.
e. From Other Sources. We also may collect or receive information from third parties, such as Facebook and/or other third-party social media sites.
Information Collected by or Through Third-Party Advertising Companies
We may share Other Information about your activity on the Websites with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Websites and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.
Accessing and Modifying Personal Information and Communication Preferences
If you have registered for the Websites, you may access, review, and make changes to your Personal Information, Billing Information, and certain Other Information by following the instructions found on the Websites. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Jenna Kutcher marketing email. Customers cannot opt out of receiving transactional emails related to their account or their Orders. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
How We Use and Share the Information
We use the Personal Information, the Order Information, the Billing Information, and the Other Information (collectively, the “Information”) to provide our services; to process Orders; to administer our rewards and promotional programs; to maintain and improve our Websites and services to you; to solicit your feedback; and to inform you about our products and services and those of our third-party marketing partners.
We may also use and/or share Information as described below.
Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs. With your permission, third-party applications or services may access your Personal Information. We use standard OAuth (open authorization) to enable you to give permission to share your Personal Information with other websites and services, such as Facebook and Twitter (e.g., when you agree to a pop-up requesting you to allow another application to access your account information). We also use OAuth to allow us to share information about you that is stored by us without sharing your security credentials. We may employ other companies and individuals to perform functions on our behalf. Examples may include providing technical assistance, Order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. In an ongoing effort to better understand our Visitors, customers, and our products and services, we may analyze the Order Information and Other Information in aggregate form in order to operate, maintain, manage, and improve the Websites and/or our products and services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes. We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets. To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Jenna Kutcher LLC or others.
Information You Share
Please keep in mind that whenever you voluntarily make your Personal Information available to third parties — for example on message boards or web logs; through email; during webinars, classes, telephone conferences, or coaching calls; or in comment or chat areas — that information can be seen, collected, heard, and/or used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
How We Protect the Information
We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the Information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Websites may not be secure, and you should therefore take special care in deciding what information you send to us via email.
Important Notice to Non-U.S. Residents
It is important to note that the Websites and their servers are operated in the United States. If you are located outside of the United States, please be aware that any Information you provide to us will be transferred to the United States. By using the Websites and by providing us Information when using our services, you hereby irrevocably consent to this transfer and our use of the Information and data provided by you in accordance with this Privacy Policy.
Children
We do not knowingly collect Personal Information from children under the age of 13 through the Websites. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Websites without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.
California Residents
Jenna Kutcher does not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.
External Websites
The Websites may contain links to third-party websites. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.
Changes to This Privacy Policy
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.