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...by attracting the RIGHT people, so you can convert followers to clients and tell your story in a meaningful way.  


Jenna Kutcher

...So, 45 minutes later, you’re finally putting the finishing touches on a caption (Too short? Too long? Oh, sweet Goldilocks, I totally GET it!), hitting publish, aaaand pasting up hashtags that won’t put you in Instagram jail.

WHEW -- Made it just in time!

But … that engagement doesn’t exactly come zooming in like you thought it would. 

And cue 12 hours later, you’ll be making your boo thang hit pause on your fave show so you can stop everything and post something else, because that’s what creative entrepreneurs do, right?

It's time to take the mystery out of those little squares.

‘Cause hey. I see you, my friend.

You’ve got a mug one hand, phone in the other, and a messy bun in the morning light: You’re scrolling through your photos desperate for something that doesn’t clash with the last shot you posted: You’re in battle-mode to get something up ASAP before the algorithm gods bury your post ...


Hi there. I'm jenna, and...

What if we made Instagram fun* again for you?

Loyal, comment-happy -- even semi-obsessed! -- followers, who happily invest in your biz as new clients, because your feed reads like a mini-magazine and they were dying to work with you.

An audience anxiously awaiting your next heartfelt post, any announcement of a spot open to work with you, and each offering you put out, because your content speaks right to them.

Sales driven through authentic, intentional posts that flip the scammy salesman pitch upside down, meaning you’ve actually started paying yourself on a regular schedule -- whoop!

A voice so instantly recognizable, fans spot your words and work from a mile away, letting you put your mark on the world in a big way.

*and profitable … whoop!

You know, like it was back in the days where we didn’t have a care in the world and used weird orange filters (I won’t ask you to bring those back…promise). Imagine if you swiped open your phone and saw:


In two years, I went from less than 2,000 followers to over 64,000 and my audience continues to grow every single day. Not only does my audience continue to grow, so does my ability to sell my services.
The best part?

The Instagram Lab is your A-to-Z blueprint to learn the ropes on dream client connection and driving profits … all in a 5-week, self-paced course.

I’m handing over the step-by-step system I used to get there to you.

what? Heck yes! 

"Jenna's Instagram Lab course was the first education purchase I ever made.... Within 3 months, I had hit my 6 month goal of new followers!"

“When I first started my business 3 years ago, I downloaded every free guide this or guide that. I watched every free webinar there ever was on photography. I was overwhelmed and burnt out -- I finally decided to invest money into my business education because I was desperate for help! Jenna's Instagram Lab course was the first education purchase I ever made. 

Within 3 months, I had hit my 6 month goal of new followers! None of those free guides or free webinars will make the change in your business unless you make that first step. INVEST into your business, truly invest in it. I promise you it will pay off in the end. Be patient, be kind to yourself and remember that you are 100% capable of anything you put your mind and heart to!”

what TIL alumni have to say:

 - Ashley Ziegler



"Jenna’s program gave me a new love for entrepreneurship... and shoved out feelings of inadequacy. Plus, I’ve doubled my following and tripled my engagement!"

"Before I joined TIL, I had a deep desire to start my own business so I could help others, but was so in the dark about how to present that to the world in a genuine, stand-out sort of way -- I spent so much time trying to mimic the successful people in my industry! Jenna’s program gave me a new love for entrepreneurship, helped me come out of my shell, and shoved out feelings of inadequacy.

Plus, I’ve doubled my following and tripled my engagement! When I look toward the future, I see endless possibility -- that’s the coolest feeling ever.”

what TIL alumni have to say:

- Sara Michelle Martin



"Jenna helped me find confidence that I have a story to tell, and that I can tell stories worth reading. Now, I’m excited to post rather than dreading the blinking cursor." 

“I was stuck: I didn’t know what to post, how to make my grid look cohesive, or why I really needed to up my Instagram game. I kept hearing that Instagram was key to marketing, but didn’t have any idea how to even approach it. Jenna helped me find confidence that I have a story to tell, and that I can tell stories worth reading.

Now, I’m excited to post rather than dreading the blinking cursor. And I’m confident with my message, my style, and my life. Plus, these modules helped so much not only with Instagram, but with my blog and Facebook as well! I’ve seen a constant steady increase in followers and engagement!”

what TIL alumni have to say:

-Marquette LaRee



Since joining the course 3 months ago, I have grown my following by around 1,500.... Sales now come directly from Instagram, which was a game changer for me! 

“Before I joined this program I felt like Instagram wasn't for me. I didn't know how to market to customers and get my products out there without making sales pitches! Since joining the course 3 months ago, I have grown my following by around 1,500. My feed has now taken a complete 180 and is cohesive with my brand image. Sales now come directly from Instagram, which was a game changer for me! I've also let myself open up to my followers and because of that I have made new connections and most importantly, new friends. My confidence in myself and my brand has grown because of the positive feedback from my followers, who have become much more engaged since I started making meaningful captions! I look forward to growing my business through these little squares!

what TIL alumni have to say:

- Olivia of red and Moon





Fast forward 5 weeks, and be able to show off what matters most—you, your brand, and your message -- on everyone’s favorite app. You’ve left cheesy salesy posts and screaming to masses in your dust: you’ve mastered the art of a gentle whisper to the right people.

Here’s what you’ll do inside The Instagram Lab 

Upon enrolling, get instant access to the entire course content -- no waiting games here, ‘cause I like Netflix binges too much. Pour a glass of wine and print out your workbook to start learning strategies I’ve taught all over the country!


As you start putting your learnings to use, hop in our private community to dish out questions and make sure your feed is putting out the desirable posts your audience craves: nothing like an extra pair of eyes … and yes, mine will be there to help you!

gET STARTED: fast!



so you can start making money doing what you love:

I’ve flown across the country teaching this to thousands of entrepreneurs, but being able to open up the blueprint for growing an intentional following fast and join you right where you are? That’s my jam.



This strategy won’t turn you into me, it won’t make a perfect feed (um, that’s not fun), and it certainly won’t make you look like everyone else on Instagram.

Instead, you’ll learn how to tell your story, own your voice, and share it with the world in a way that makes them stand up, take notice, and follow you to the ends of the earth (or to the ends of Instagram…it makes no difference here!).

see what's in week one

Do you constantly hear the catch words: aesthetics, curation, branding and wonder how it applies to Instagram … or your business? If you’ve ever felt like a tiny fish in a giant sea, week 1 is for you: It's time to celebrate what makes you stand out and elevate your brand along the way!

Focus: Branding

week one

• Let’s dive into the definition of a true brand, so you can learn to hack and celebrate the things that make you different in your industry.

• Erase the need for competition with my tips on telling a brand story.

• Grab the ABCDQ formula, so you can learn to hone your voice and vision 

• Unlock the mystery of attracting your ideal clients as we work through my brand identity cheat sheet -- the same process I work through!

• Discover my step-by-step secret to positioning yourself on Instagram as an expert in your industry”  


Confused about what you should be posting? Does it feel like everyone always has the pretty things to share and the perfect things to say and you’re over here scrambling through your camera roll trying to find a photo that’s “good enough?” No more staring at the blinking cursor expecting inspiration to strike when you open up Instagram: This week you’ll learn how to plan content like a pro.

Focus: Plan

week two

• String together your tech and aesthetics with ease with my printable posting schedule template, and learn exactly what to put in it.

• Never waste dollars on IG planning apps again: my content planning calendar will help you plan each post with intention

• Unlock the repeatable steps of this system, so you can duplicate it -- and anticipate your next next client bookings once you realize what works for you and what doesn’t

• Get my planning calendar, so you can expertly weave between “fun” posts and selling posts in a harmonious way.


Stop trying to market yourself to the masses, let's pinpoint who exactly your ideal client is -- that’s who we want to serve! I’ll hold your hand while we figure that out.

Focus: Audience

week three

• Walk through my highly-refined system that’s PROVEN to help find you speak directly to your ideal clients.

• Understand what photos to select to lend themselves to more ideal client followers -- and then more bookings.

• Get my exact captioning process and learn to craft the perfect caption that tells your story and speaks with heart 


It isn’t just about growing a following. We know and believe that profitability will always trump popularity, so it’s time for some conversion. Now that we know who you’re speaking to, let’s figure out how to take ‘em on a journey: one that leads them into not only becoming your friend, but your client who is obsessed with what you do!

Focus: Conversion

week four

• Demystify the theory of “know, like, and trust,” the name of the game with increasing IG followers

• Learn to address your prospect’s deep desires by putting story over sales pitch as I had over my 20 post ideas swipe file

• Grasp the critical mistakes I see most creatives make that will veer you away from sounding like a scammy car salesman ever again

• Tackle the debate on best days and times to post to your audience, so there’s never any question about “should I or shouldn’t I post right now”


Now that you’re feeling crazy confident in owning your voice, knowing who you’re speaking to, and your content is planned out for the next month, let’s talk about how to choose, curate, edit, and post kick-booty images. These photos aren’t just random or spur of the moment; they will be picked confidently and intentionally to not only show off your brand, but to tell a bigger story than just the products and services you create. 

Focus: Photos

week five

• Watch how I use my iPhone and FREE apps to edit my images so that your photos can look just like mine.

• Get a behind the scenes look of how I style, shoot, and create beautiful images for Instagram.

• Learn my secrets to having good shots on hand, so you can stop swiping up into oblivion trying to find one mediocre photo to post, and spending your entire lunch date trying to get “the shot” that everyone else seems to get 

• Streamline your posting process by grabbing my personal action steps to shoot, edit, and hit “post” like a pro -- because you don’t have to be a masterful photographer!


BONUS curriculum

• BONUS MODULE #1: The One or Two Account Debate: Should you have two Instagram accounts or one? Let’s talk about when it works to have two accounts or when you should just keep it all in one place! 

• BONUS MODULE #2: To Regram or Not to Regram: When should I regram? How do I regram properly? When does it make sense for me and my brand and when should I attempt to create my own content? Let’s dissect this! 

• BONUS MODULE #3: I want to collaborate for features: How do I collaborate with others on Instagram? How can I team up with brands and share their products with my followers? What do these collabs look like? 

• BONUS MODULE #4: Dream Client Deep Dive: I’m stumped on knowing exactly who to talk to, how can I speak directly to my dream client and who are they?

• BONUS MODULE #5: Go big or go home: Viral content is something I want to create, how does that work? I want my posts to be all over Instagram (and other peoples followers to see my work!) 


To Fast-Track Your Instagram Success!

That’s more than 8 printable checklists and cheatsheets, a 22 page workbook, 6 hours of video, 10 freebie bonus modules, and access to a private online community of more than 1500 new friends (and soon-to-be followers!).

Sounds greaT!

The Instagram Lab is a course built to help any entrepreneur, creative dreamer, or just simply anyone looking to grow a following on Instagram. I want this course to be accessible to everyone who is pursuing something big, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur who's ready to not only grow their following, but grow their profits! 

3 payments of $97

So how much does it cost?

We're closed! Join the waitlist!


We're closed! Join the waitlist! 

One Payment of $247


I gained 300+ new followers and my engagement has gone through the roof. I've been much more candid and emotional in my posts, and it hasn't just impacted my metrics, it's impacted the way I think about Instagram as a whole. I can't wait to go forward and maintain this level of authenticity in future posts.

"My engagement has gone through the roof."

- Allison Jones


I've had some amazing growth in the last week (over 500 new followers to be exact) BUT what's even more impactful is that I have completely reworked my strategy by seeing visually what posts my audience connects with. The personal post I shared was my hugest engaged post EVER and I am thrilled to be sharing more posts just like this to stay genuinely connected to my tribe.

"Over 500 new followers to be exact..."


- Rosemary Watson 

I gained 500 followers in ONE week, and my comments have doubled. This is a favorite comment that speaks to exactly what Jenna has taught us to aim for: "I love your philosophy Evann! You really bring something unique to the Insta space." Best of all, I've learned to stop comparing myself to bloggers in my category. Unique wins every time!

"I gained 500 followers in ONE week..."


- Evann Clingan

Just wanted to share something HUGE that I have learned from Jenna and tell you that the stuff that she teaches works! At the beginning of 2016 I committed to improving my Instagram account after encouragement from the many helpful tips from Jenna. In the past week I have received TWO wedding inquiries from brides saying they found my work on Instagram, which I had never heard before. This course is gold.

"This course is gold."



It was sort of like Jenna sprinkled magic dust on my Instagram! I was blown away by the engagement of my followers by requesting they describe my work in a few words. Some old clients even went above and beyond with sentences of love, with one e-mailing me the sweetest review. It was seriously so great and too easy. Thank you so much Jenna! Can't wait to see where else week one takes me!

"Jenna sprinkled magic dust on my instagram!"



Jenna rocked my Instagram and helped me figure out where the gaps were in my strategy! I took everything, applied it to my business and watched my account grow by the thousands. My account has grown by 10K in just a few MONTHS. Maybe marketing is much simpler than we thought it was!

"My account has grown by 10k in just a few months."

- Jordan Brittley


Before this course I was averaging between 25-40 likes per picture. After taking Jenna’s advice on telling a story in the caption instead of just saying what I am used to seeing, I got 150 likes on that image. 150! I didn’t even think people noticed me that much on Instagram. So props to Jenna for the amazing advice.

"After taking Jenna's advice...I got 150 likes."





A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Instagram Lab will look a little different and that’s the beauty of it

Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 


A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!) 

Q: How long will I have access to the content? Will the course expire? 


A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Instagram Lab is that our students span across hundreds of industries. Worried it might not work for you? Check out #theinstagramlab hashtag and check out all of the awesomeness my students are creating! 

Q: I’m a ____fill in the blank____ , will this work for me? 


A: Here is what The Instagram Lab isn’t: it isn’t a place where I tell you how to scam people into following you or tell you that you need to hire someone in another country to help you grow your account. In fact, I’m going to teach you how to feel empowered in both telling your story and in marketing! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond social media and in finding your voice and groove so that you can grow a tribe of followers who love you for YOU! 

Q: I’ve bought other Instagram courses before and have been disappointed. I’m worried this is “just another Instagram course.” How is yours different? 


A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in five weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck. 

Q: My time is limited, how much time will I need to set aside each week for the content? 


A: Guess what? I understand that everyone has different learning styles, which is why I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!), OR you can read the transcription! That’s right, we have four ways for you to ingest the content, so there’s absolutely no reason to fall behind or worry! 

Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best. 


A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The Instagram Lab! I am anything but an absent leader and with a community of 1,000 Instagrammers, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your tribe! This group will never expire, once you’re in, you’re in for life! 

Q: How does the Facebook community work with The Instagram Lab? I’m not sure I want to be added into another group! 


A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out in the hashtag and in our private Facebook group! I love doing Facebook LIVE videos to answer your questions and break things down for you if you’re struggling! These videos are generally 20-30 minutes of Q+A and it’s a really great way to connect, ask specific questions, and get feedback! 

Q: So, I’m curious, does Jenna do 1:1 feedback or group calls? 


A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen! 

Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now. 


A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to build a brand around YOU and tell your story (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!  

Q: I don’t have a business or product quite yet, why should I join now? How will this help me? 




I'm Jenna. I'm a hopeless romantic who lives in yoga pants and is fueled by coffee, macaroni and cheese, and sour gummy worms. I am a wife to a handsome man and a mom to two scruffy rescue pups. I love traveling the world and hibernating in the winter. I love to watercolor paint and require a daily nap. 

Oh, and a little more about me...


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Last Updated March 2016

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Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

Privacy Policy

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 15-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 15 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 15th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 15th day, you will not be granted a refund.

The work that you need to submit with your request for a refund includes ALL of the following items:

+ Proof of completed course workbook
+ Completed course challenges including screen shots of social media postings (in accordance with course work)
+ A live link to your website or fan page that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Your response email to an initial inquiry
+ The Profitable Pricing Guide completed and reflected on your website or in your pricing guide
+ A screenshot of your current “About Me” page following course guidelines
+ Proof of active participation in the Facebook group
+ We will NOT provide refunds more than 15 days following the date of purchase. After day 15, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 15 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 15th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

Our Limited License to You. This Site and all the materials available on the Site, and all related names, designs, marks and slogans, are the property of us and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. 

The Site is provided solely for your personal noncommercial use. You may not use the Site or the materials available on the Site in a manner that constitutes an infringement of our rights or that has not been authorized by us. More specifically, unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the Site. You may, however, from time to time, download and/or print one copy of individual pages of the Site for your personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices. 

We may cancel or terminate your right to use the Site or any part of the Site at any time without notice. In the event of cancellation or termination, you are no longer authorized to access the part of the Site affected by such cancellation or termination. The restrictions imposed on you with respect to material downloaded from the Site, and the disclaimers and limitations of liabilities set forth in these Terms of Service, shall survive.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!

Terms & Conditions