Let me guess...
button instead of a post button on social media.
After all, there’s no playbook for posting on Instagram when the future feels uncertain.
PANIC
You know you want to!
When the world shifted suddenly, you wished there was a
button instead of a post button on social media.
When the darkness becomes so heavy and the fear so big that we wonder if things will ever return to normalcy—that’s when we need clear, confident voices showing up to guide and remind the rest of us that:
Yes, there is hope in this. And yes, there is still beauty in this.
And the amazing thing about Instagram? Your voice can reach the span of the world without you ever having to leave your home. It can, and it should if you want your business to not just survive, but to thrive through it.
We don’t know how we can help or what we could possibly say to alleviate the brokenness …
… and so we either shut up, or we shut down.
We hope it will all pass sooner rather than later, so we can finally get back to “business as usual.”
We stay stuck in quietness because how could we possibly promote our products when the future feels uncertain?
Does posting about my business make me sound insensitive right now?
Can I actually ask my community for support without appearing entitled?
How can I show up and show I care about my audience?
How do I even figure out what to say in these times?
Should I just back off from social media until this blows over?
And you’ve probably found yourself wondering (and worrying, TBH) about a few things:
When the world is suffering or changing, it's easy to hide out and play small.
And yet, it's in times of pain and uncertainty that we need connection the most.
Imagine if...
You knew exactly what to say and how to show up in any season of uncertainty with grace and clarity.
You had a precise roadmap of what to post about, when to post, and how to engage with your followers (without seeming pushy or obtuse).
You could finally uncrack the code to getting amazing photos of you & your products from the comfort (and safety) of your home—without pro photographers or stylized shoots.
You didn’t have to wrack your brain to come up with caption ideas, calls to action, or captivating words to share.
What if it was all done for you—two months of caption starters, at-home photography tips, a conclusive list of calls to action to engage your people, hashtag help, straightforward photo editing tutorials, stock photos at your fingertips, and beyond…
What if you had a 60-day simplified action plan instead of a dreaded sense of "What next"?
stop piece-mealing a plan together
Snag my insta-essentials
I mean... popular has never paid my bills.
So what would it look like if you could approach Instagram with an action plan. A step-by-step system that leaves you posting with sheer confidence that you're serving the world, furthering your mission, and moving the needle with each post you publish.
Whether you're prone to throw spaghetti at the wall and hope something sticks or you've just gone silent because you're afraid of saying the wrong thing, I get it.
As the world shifts and evolves, it can leave us questioning how we should be interacting on the world wide web! But if I've learned one thing, it's that simply posting for "likes" and comments has never moved the needle for me.
What if I handed you the keys to the insta-kingdom and equipped you with all the tools that you need to show up with confidence
If your Insta-approach isn't grounded in sound marketing strategy, you're likely missing out on real results beyond "likes" and comments.
— Wendy J., KBB student
“Just knowing that you guys are here in case I need any help, support or have questions gives me the confidence to keep going.”
— Angel H., KBB student
“This group as the bonus, hands down is exactly what tipped the scale from consideration to purchase… It was knowing that in that group I was going to be getting the step by step support I needed to be able to complete the course that made all the difference. I needed to have a guide to take me through it and help me make the most of my investment. Needless to say, you've over delivered in that department like ten fold!!! ”
— Hilary k., KBB student
“Merry Christmas to the sole group that has changed the trajectory of our life.”
— Janey - Darling Readers, KBB student
“Honestly, I think the private coaching and this group really sent it over the edge for me. I've bought courses in the past and always started with lots of motivation and the best of intentions but the course often ended up on the back burner - but the weekly coaching and this group really kept me on track.”
Your next 60 days are going to completely transform how you use Instagram.
Huffington post once called me an instagram expert but I prefer to be called the queen of simplification
My graphic designer created 20 illustrations for your own custom IG story highlights! Just tweak the colors to match your brand and voila, you've got a branded, beautiful account!
IG Story Highlight Icons
If editing your photos feels as confusing as algebra, let me simplify it! I recorded a video tutorial on how to quickly edit your photos inside of the app for consistency! Easy peasy!
Editing Tutorial
These are the exact images I use in my feed. These are gorgeous, professional stock photos by Social Squares hand curated by yours truly. They are the perfect content to share on the days you don't have a photo to post!
20 STock Images
Enjoy a video tutorial on how to use Instagram Stories to drive results. These are hacks and secrets you probably have zero clue about. Instagram stories are wildly effective with these tips!
Video Tutorials
You'll find 45 different caption prompts and starters to my planning method for how to make sure my captions serve a greater purpose of moving the needle, I've done the heavy lifting of idea generation.
Ideas and Inspiration
From knowing how to connect beyond what you sell to the way to planning your content out with strategy. You'll get hold of my Instagram playbook that is 30 pages of goodness.
my 30-page playbook
Check for any head nods, goosebumps, or as you read this:
Here's what's inside:
heck yeahs
Samantha Culp
Designer
Jenna has nailed it with her “Insta Essentials!” This isn’t a long drawn out course that is going to sit in your inbox until you have time to get to it. This is an easy to digest, full of fast action steps, type blueprint so you can FINALLY start showing up on Instagram the way you should be.
Samantha Culp
Jenna has nailed it with her “Insta Essentials!” This isn’t a long drawn out course that is going to sit in your inbox until you have time to get to it. This is an easy to digest, full of fast action steps, type blueprint so you can FINALLY start showing up on Instagram the way you should be.
EASY TO DIGEST, FULL OF FAST ACTION STEPS
I want to always make sure that I'm creating offers that meet you where you're at and provide solutions at price points that don't break your bank.
Here's the deal, when I created this, I wanted this to be a no-brainer purchase for you so I'm keeping the price enticingly low.
**Not a typo ^^
Get your hands on my exact process, snag 20 curated professional stock images, learn through video tutorials, and get templates to plug-and-publish for less than you spend on your monthly cable bill.
A roadmap to build consistency
45 caption-starters
guide to rocking Instagram LIVE
20 professional stock images by social squares
Hashtag how-to’s 101
A comprehensive guide to taking better photos
48 call-to-action words and phrases
A simple checklist for your captions
A super-simple tutorial for editing your photos
Insta Essentials
Two months of done-for-you Instagram strategy to remove the questions and second-thoughts around posting, and give you the toolkit for showing up well for your community.
Yup, we illustrated custom icons that you can tweak, edit, and customize to up-level your profile in a matter of minutes!
Choose from 20 icons hand-drawn by my illustrator or learn how to create your own by watching my tutorial on how to create, export, and upload your new highlights icons!
FREE inside of insta essentials
Instagram Story Highlight Icons
Mind if I throw in a bonus?
Icons and Tutorial Valued at $29
Who committed to showing up for their people, even when it was uncomfortable, and who believed in the power of their voice as a tool for connecting an audience that is craving community more than ever before. AND THOSE WHO CONTINUE STAYING SILENT, WELL—WANT MY HONEST OPINION?
One thing I know is this: when this is all over, the ones who make it out stronger are going to be the ones who committed to consistency.
They might as well throw in the towel.
You are capable of being that voice for your people, but if you’ve been wondering what next steps to take or how to step forward with care, the Insta-Essentials toolkit is your answer.
And for just $49, you can get everything you need to consistently and authentically show up on Instagram for the next 60+ days.
It’s your action plan, it’s your inspiration, and it’s your instruction manual for the next two months. (And hey, who knows where we’ll be in two months?)
— Wendy J., KBB student
“Just knowing that you guys are here in case I need any help, support or have questions gives me the confidence to keep going.”
— Angel H., KBB student
“This group as the bonus, hands down is exactly what tipped the scale from consideration to purchase… It was knowing that in that group I was going to be getting the step by step support I needed to be able to complete the course that made all the difference. I needed to have a guide to take me through it and help me make the most of my investment. Needless to say, you've over delivered in that department like ten fold!!! ”
— Hilary k., KBB student
“Merry Christmas to the sole group that has changed the trajectory of our life.”
— Janey - Darling Readers, KBB student
“Honestly, I think the private coaching and this group really sent it over the edge for me. I've bought courses in the past and always started with lots of motivation and the best of intentions but the course often ended up on the back burner - but the weekly coaching and this group really kept me on track.”
Whew, that’s a mouth-full. But basically? I live and breathe to get tools into the hands of small business owners (and future entrepreneurs) to excel, grow, and reach the next level—and build independent wealth, while they’re at it.
I’ve seen social media change lives and although we’re in a downswing right now economically, I firmly believe that rising tides raise all ships. If you continue to lead your people well—no matter how intimate or mighty that group may be—we’ll all be better and stronger because of it. Keep showing up, keep doing the work, and I promise to keep doing the same, right here by your side.
Your IG Teacher (and friend with the good snacks)...
Snag my insta-essentials
Digital marketing expert, social media maven, data-obsessed algorithm avenger, detail lover, self-care activist, stubborn-as-heck achiever and individualist, small town puppy parent, margarita mixologist, and a mac-and-cheese-eating mama.
Hey, I'm Jenna kutcher
RACHEL THATCHER
Web Designer
As a designer, I can usually always create something pretty to post… but that’s where it ends. Not anymore, I feel like I am now able to translate my personality and brand voice into my captions and NOT feel icky or self conscious about what I wrote 😱 I honestly didn’t think it could be this easy!
"I HONESTLY DIDN’T THINK IT COULD BE THIS EASY!"
Rachel Thatcher
Designer
As a designer, I can usually always create something pretty to post… but that’s where it ends. Not anymore, I feel like I am now able to translate my personality and brand voice into my captions and NOT feel icky or self conscious about what I wrote 😱 I honestly didn’t think it could be this easy!
The JK Spin Promise
Take 7 days to Soak Up, Hit Post, & test the process.
Running out of content ideas? I've got a month of posts laid out for you —see if you can find at LEAST one organic way to share your work in those ideas (spoiler: there are WAY more than one way!), and work up a post for your dream client. Do this 4 more times and see if you can make Insta Essentials pay for itself with a single week of posting.
Toying with Stories? I've got a tutorial for those. You see where I'm going here.
As long as you're in the trenches of marketing your business on Instagram (which, *clears throat* it's 2020 ... you probably are), you'll have DOZENS of opportunities to make your investment back.
The best part of Insta Essentials? You don't have to wait months for your old way of posting to be pushed down in the feed to ~finally~ see results.
Got a caption to write this week? See if you can swipe my tips from the playbook and apply them to what you're thinking to boost your engagement from the RIGHT kind of people—while writing in less time than you typically do since I teach you how to batch.
Need to schedule a mini-shoot to stock up on some images? Sweet. Use the part of the playbook where I teach you how to shoot and take better photos of yourself and your work right on your phone.
If for whatever reason, you're not any closer to feeling like Instagram's helping you be that handshake between you and your dream clients, simply shoot a note to Steph on my team—she'll get you straightened up with a refund and I'll buy Insta Essentials back from ya.
Need more deets?
Cheers to rocking IG for the next 60 days (and beyond!)
Share 20 curated stock photos on your feed
Get your hands on my 30-page Insta Playbook
Imagery and caption prompts await you.
It's basically like a wash, rinse, repeat!
I gotcha covered!
My exact system is inside of this doc.
Ashlyn Carter
Copywriter
I love being online, but I love being OFFLINE more—Jenna strikes such a beautiful balance of showing up to serve, while knowing when to put her phone down. THAT is why I adore learning IG from her. I can't get my hands on this tool fast enough to help me keeping serving my people during these stressful times, while not letting social media rule my life.
RACHEL THATCHER
As a designer, I can usually always create something pretty to post… but that’s where it ends. Not anymore, I feel like I am now able to translate my personality and brand voice into my captions and NOT feel icky or self conscious about what I wrote 😱 I honestly didn’t think it could be this easy!
"I HONESTLY DIDN’T THINK IT COULD BE THIS EASY!"
**Not a typo ^^
A roadmap to build consistency
45 caption-starters
guide to rocking Instagram LIVE
20 professional stock images By Social Squares
Hashtag how-to’s 101
A comprehensive guide to taking better photos
48 call-to-action words and phrases
A simple checklist for your captions
A super-simple tutorial for editing your photos
Insta Essentials
Two months of done-for-you Instagram strategy to remove the questions and second-thoughts around posting, and give you the toolkit for showing up well for your community.
Sarah Adler
Simply Real Health
“This is such an amazing gift in this season- to not have to worry or stress about one more thing in your business, AND to help you keep showing up with all your heart to serve your people best- the way that Jenna knows how to best. This is like having her encouragement in your ears and back pocket at all times, showing you the exact steps to take so you can be a light in a world right now”
"Such an amazing gift in this crazy season."
