The
lab
The Exact BLUEPRINT TO GROW YOUR FOLLOWING...
...by attracting the RIGHT people, so you can convert followers to clients and tell your story in a meaningful way.
BROUGHT TO YOU BY
Jenna Kutcher
So, 45 minutes later, you’re finally putting the finishing touches on a caption that at THIS point you’ve fiddled with for so long that you’re crosseyed and want to just select-all-erase. It is too long? Too vulnerable? Not REAL enough? Now you’re rethinking the photo. And should you post about your post on stories?? Is that cool now? The words look like gibberish eventually, you take a deep breath, hit publish, aaaand paste up some hashtags that at least won’t put you in Instagram jail.
WHEW -- Done. Or, kind of.
That engagement you’re hoping for, that maybe you’ve even seen happen a few times, doesn’t come in at all. No follower floodgates have opened! Not even a little sprinkler action. You spend way too much time refreshing the page, and you finally decide to put your phone down, morning gone, brain drained, messy bun even messier.
And cut to 12 hours later: you’ll be making your boo thang hit pause on your fave show to watch together so you can stop everything and post something else, because that’s what all the successful creative entrepreneurs do, right? That’s “the life” you’re “dreaming” of??
It's time to take the mystery out of those little squares.
‘Cause hey. I see you, my friend.
You’ve got a mug in one hand, phone in the other, and a messy bun in the morning light. You’re scrolling through our photos desperate for something that doesn’t clash with the last shot you posted. You’re in battle-mode to get something up ASAP before the algorithm gods bury your post.
Sigh.
Hi there. I'm jenna, and...
What if we made Instagram fun* again for you?
Loyal, comment-happy -- even semi-obsessed! -- followers, who happily invest in your biz as new clients, because your feed reads like a mini-magazine written just for them, and they’ll line up at any chance they’ve got to work with you and gobble up what you’re cookin’.
An audience anxiously awaiting to engage with your next heartfelt post, to flip out at any announcement of a spot open to work with or collaborate with you, because your content speaks right into their bones.
Sales driven through authentically-crafted posts FULL of life that flip the scammy salesman pitch upside down, which turns into you actually starting to write yourself a well-earned paycheck -- and I mean consistently, sis!
A voice so instantly recognizable that fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.
*and profitable … whoop!
You know, like it was back in the days when we didn’t have a care in the world and used weird orange filters (I won’t ask you to bring those back… promise.) A pixelated selfie was allll that mattered. But here the crazy-good news: Instagram can be a place for even MORE goodness for you than ever. Imagine if you swiped open your phone and saw:
SOUND DREAMY? THEN KEEP READING...
In two years, I went from less than 2,000 to over 64,000 followers. Now? I have over 650k followers and my audience continues to grow by 1,000 humans every single day. Not only does my audience continue to grow, but so does my ability to sell my services.
The best part?
The Instagram Lab is your A-to-Z blueprint to learn the ropes on dream client connection and driving profits … all in a 4 module, self-paced course.
I’m handing over the step-by-step system I used to get there... to you.
what? Heck yes!
"Jenna's Instagram Lab course was the first education purchase I ever made.... Within 3 months, I had hit my 6 month goal of new followers!"
“When I first started my business 3 years ago, I downloaded every free guide this or guide that. I watched every free webinar there ever was on photography. I was overwhelmed and burnt out -- I finally decided to invest money into my business education because I was desperate for help! Jenna's Instagram Lab course was the first education purchase I ever made.
Within 3 months, I had hit my 6 month goal of new followers! None of those free guides or free webinars will make the change in your business unless you make that first step. INVEST into your business, truly invest in it. I promise you it will pay off in the end. Be patient, be kind to yourself and remember that you are 100% capable of anything you put your mind and heart to!”
what TIL alumni have to say:
- Ashley Ziegler
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PREV
"Jenna’s program gave me a new love for entrepreneurship... and shoved out feelings of inadequacy. Plus, I’ve doubled my following and tripled my engagement!"
"Before I joined TIL, I had a deep desire to start my own business so I could help others, but was so in the dark about how to present that to the world in a genuine, stand-out sort of way -- I spent so much time trying to mimic the successful people in my industry! Jenna’s program gave me a new love for entrepreneurship, helped me come out of my shell, and shoved out feelings of inadequacy.
Plus, I’ve doubled my following and tripled my engagement! When I look toward the future, I see endless possibility -- that’s the coolest feeling ever.”
what TIL alumni have to say:
- Sara Michelle Martin
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PREV
"Jenna helped me find confidence that I have a story to tell, and that I can tell stories worth reading. Now, I’m excited to post rather than dreading the blinking cursor."
“I was stuck: I didn’t know what to post, how to make my grid look cohesive, or why I really needed to up my Instagram game. I kept hearing that Instagram was key to marketing, but didn’t have any idea how to even approach it. Jenna helped me find confidence that I have a story to tell, and that I can tell stories worth reading.
Now, I’m excited to post rather than dreading the blinking cursor. And I’m confident with my message, my style, and my life. Plus, these modules helped so much not only with Instagram, but with my blog and Facebook as well! I’ve seen a constant steady increase in followers and engagement!”
what TIL alumni have to say:
-Marquette LaRee
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PREV
Since joining the course 3 months ago, I have grown my following by around 1,500.... Sales now come directly from Instagram, which was a game changer for me!
“Before I joined this program I felt like Instagram wasn't for me. I didn't know how to market to customers and get my products out there without making sales pitches! Since joining the course 3 months ago, I have grown my following by around 1,500. My feed has now taken a complete 180 and is cohesive with my brand image. Sales now come directly from Instagram, which was a game changer for me! I've also let myself open up to my followers and because of that I have made new connections and most importantly, new friends. My confidence in myself and my brand has grown because of the positive feedback from my followers, who have become much more engaged since I started making meaningful captions! I look forward to growing my business through these little squares!
what TIL alumni have to say:
- Olivia of red and Moon
NEXT
PREV
01
03
Fast forward 4 weeks, and be able to show off what matters most—you, your brand, and your message -- on everyone’s favorite app. You’ve left cheesy salesy posts and screaming to masses in your dust: you’ve mastered the art of a gentle whisper to the right people.
Here’s what you’ll do inside The Instagram Lab
Upon enrolling, get instant access to the entire course content -- no waiting games here, ‘cause I like Netflix binges too much. Pour a glass of wine and print out your workbook to start learning strategies I’ve taught all over the country!
02
As you start putting your learnings to use, hop in our private community to dish out questions and make sure your feed is putting out the desirable posts your audience craves: nothing like an extra pair of eyes … and yes, mine will be there to help you!
gET STARTED: fast!
JOIN THE COMMUNITy
ENJOY THE RESULTS
so you can start making money doing what you love:
I’ve flown across the country teaching this to thousands of entrepreneurs, but being able to open up the blueprint for growing an intentional following fast and join you right where you are? That’s my jam.
The
lab CURRICULUM
This strategy won’t turn you into me, it won’t make a perfect feed (um, that’s not fun), and it certainly won’t make you look like everyone else on Instagram.
Instead, you’ll learn how to tell your story, own your voice, and share it with the world in a way that makes them stand up, take notice, and follow you to the ends of the earth (or to the ends of Instagram…it makes no difference here!).
see what's in module one
Do you constantly hear the catch words: aesthetics, curation, branding and wonder how it applies to Instagram … or your business? If you’ve ever felt like a tiny fish in a giant sea, then module one is for you. Let me teach you how to create a visual brand on Instagram through knowing what images to share.
What to Post
Module One
• Let’s dive into the definition of a true brand so you can learn to hack and celebrate the things that make you different in your industry.
• Scroll through your camera roll and know which photo to post next with confidence, every photo adding more to your brand story.
• Grab my special ABCDQ formula so you can learn to hone your voice and vision, and ensure each post has a purpose in serving your audience.
• Unlock the mystery of attracting your ideal clients by standing out beyond what you do or what you sell, through owning who you are.
• Discover my step-by-step secret to positioning yourself on Instagram as an expert in your industry.
Module TWO
You have the perfect photo, but what the heck do you even say about it? You stare at the blinking cursor waiting for inspiration to strike but come up short. Now that you have an idea and ability to brainstorm what types of imagery you plan to use and plan to incorporate into your feed, let's talk about how to write captions that support, story-tell, and ultimately convert your audience… because popular doesn’t pay the bills.
What to Say
MODULE two
• I'll give you my go-to tips to write captions that invite engagement and turn your mere followers into raving fans.
• Get your hands on my best-kept secrets that will help you beat the algorithm and craft captions that carry your voice to EVERYONE that’s supposed to hear it!
• Understand where social media plays a role in your overall marketing strategy so that you can remove the pressure to have *thee perfect thing* to say all the time and, instead, focus on serving your followers.
• Stop shouting to the masses and instead, learn how you can whisper the right message to your audience without feeling like a scammy salesman.
module THREE
Planning your posts does NOT have to take the fun out of the app. In fact, it can (and will) give you freedom. I will equip you with our exact process so that you never open the app and wonder “what the heck am I going to post today?” Save time, save yourself frustration, and build out your plan.
How to Plan Your Posts
Module Three
• Learn how I plan a weeks worth of content in under and hour so that every day you can focus more on engaging than creating: a surefire way to beat the algorithm.
• Understand how to create a true brand and not just a business through how you post, when you show up, and what you say about it.
• Enjoy the app again because you're removing the weight of guesswork and anxiety that comes with creating posts on the fly and just hoping they will beat the algorithm.
• Explore how you can plan not just the image but the caption, hashtag, posting time and more so that every week you know your content is ready for you to simply publish, interact, and have freakin’ fun!
module FOUR
What good is all of this strategy if it's not actually leading you towards more sales and growing your biz? It’s time to talk about the end game of Instagram and how to actually convert your followers into true (i.e. paying) clients.
Convert Followers
to Clients
module four
• Now that your following is growing and you're feeling confident knowing that you're building a lasting brand, it's time to invite your clients OFF of the app and into a place where you can give them an experience.
• Instagram? It's the handshake, but when you extend invitations for your followers to connect with you and become clients, you're on your way to adding to your precious bottom line.
• I'll share my 6 favorite ways to invite followers off of the app and what to do once they RSVP "yes" to your invitation to give them an experience with you.
• Learn the perfect mix of storytelling and pitching so that you can stop cringing when you share what you do! I’ll show you how my pitches keep from falling flat each and every time.
Deep Dives modules
Now that you have the strategy and know what to post, what to say about it, how to plan in advance, and most importantly, how to convert your followers into paying clients, I'll break down the best Instagram features and answer your biggest questions! These deep dives will show you the strategy.
I'm Breaking it Down
DEEP Dive Modules
• What to say to make your Instagram bio stand out!
• I'll settle the debate: should you have ONE account or multiple?
• What's better? A business account or personal one?
• How to rock your Instagram stories!
• Hashtags: the how, the what, and the why!
• IGTV? Yes, we'll even tell ya how you can use that, too!
• Instagram Ads! Thinking of investing? Tune in first.
• Influencer Marketing: I am breaking it alllll down.
• Identifying Your Ideal Client: my popular deep dive.
Extra bonuses
A few extras because I love ya
• What apps do I use for planning out my posts, editing my images, and preparing them for my feed? I'll show you my favorites!
• Watch a video module of how I style and shoot lay-flat images and get the best lighting, no matter where you live (because let’s be honest, we don’t all live in white houses in eternal sunshine land!)
• Get my roadmap with ideas and inspiration for posts that will last you a full month on Instagram -- so on the days you’re not feelin’ the creativity flow, you can reach for your idea list, get inspired, and hit “publish!”
* See a video of how I create quote graphics with my very own handwriting (no fancy scripty font necessary!) to design images that keep my feed interesting and dynamic (bonus points: these also tend to be the images that get shared the most!)
• Watch a module on how you can directly pin your instagram posts to Pinterest to get even more traction and eyes on your feed.
sOUNDS GREAT?
Enjoy these Bonus Modules
From the apps that I use with Instagram all the way to how to pin your Instagram images to Pinterest; from shooting my famous "lay flat" images to how I make quote graphics for my feed! I'll walk you through some of my best-kept secrets to rocking my Instagram strategy.
Sounds greaT!
The Instagram Lab is a course built to help any entrepreneur, creative dreamer, or just simply anyone looking to grow a following on Instagram. I want this course to be accessible to everyone who is pursuing something big, no matter what stage of business you’re in, from beginners with a dream to the experienced entrepreneur who's ready to not only grow their following, but grow their profits!
4 payments of $89
So how much does it cost?
I’m ready: Get my trainings now!
THE TOTAL VALUE OF THE COURSE IS $2,250, but... YOUR INVESTMENT is:
YAS! I’m in -- Start my trainings now!
One Payment of $297
BEST VALUE!
A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Instagram Lab will look a little different and that’s the beauty of it
Q: Right now is a busy time for me; I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace?
01
A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!)
Q: How long will I have access to the content? Will the course expire?
02
A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Instagram Lab is that our students span across hundreds of industries. Worried it might not work for you? Check out #theinstagramlab hashtag and check out all of the awesomeness my students are creating!
Q: I’m a ____fill in the blank____ ; will this work for me?
03
A: Here is what The Instagram Lab isn’t: it isn’t a place where I tell you how to scam people into following you or tell you that you need to hire someone in another country to help you grow your account. In fact, I’m going to teach you how to feel empowered in both telling your story and in marketing! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond social media and in finding your voice and groove so that you can grow a tribe of followers who love you for YOU!
Q: I’ve bought other Instagram courses before and have been disappointed. I’m worried this is “just another Instagram course.” How is yours different?
04
A: Since this is a go-at-your-own-pace course, it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in five weeks! I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck.
Q: My time is limited. How much time will I need to set aside each week for the content?
05
A: Guess what? I understand that everyone has different learning styles, which is why I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!) That’s right, we have more than one way for you to ingest the content, so there’s absolutely no reason to fall behind or worry!
Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best.
06
A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The Instagram Lab! I am anything but an absent leader and with a community of 1,000 Instagrammers, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your tribe! This group will never expire, once you’re in, you’re in for life!
Q: How does the Facebook community work with The Instagram Lab? I’m not sure I want to be added into another group!
07
A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out in the hashtag and in our private Facebook group! I love doing Facebook LIVE videos to answer your questions and break things down for you if you’re struggling! These videos are generally 20-30 minutes of Q+A and it’s a really great way to connect, ask specific questions, and get feedback!
Q: So, I’m curious, does Jenna do 1:1 feedback or group calls?
08
A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen!
Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now.
09
A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to build a brand around YOU and tell your story (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!
Q: I don’t have a business or product quite yet, so why should I join now? How will this help me?
10
BACK TO THE START
READ THE FAQ
I'm Jenna. I live in small-town Minnesota and lead a Forbes top-rated business podcast, The Goal Digger Podcast where I teach entrepreneurs how to run successful, authentic, sustainable businesses that don't rule their lives. I am obsessed with mac and cheese, my family, and trying to sneak in naps when I can. Instagram is my favorite place to hang out and serve my community!
Oh, and a little more about me...
WANT TO KNOW EVEN MORE? CHECK OUT *MY* inSTAGRAM
Last Updated March 2018
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This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.
Privacy Policy
We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.
In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.
The work that you need to submit with your request for a refund includes ALL of the following items:
+ Proof of completed course workbook
+ Completed course challenges including screen shots of social media postings (in accordance with course work)
+ A live link to your website or fan page that shows consistent posting
+ Screenshot of inquiries and booking rate from the last 10 days
+ Your response email to an initial inquiry
+ The Profitable Pricing Guide completed and reflected on your website or in your pricing guide
+ A screenshot of your current “About Me” page following course guidelines
+ Proof of active participation in the Facebook group
+ We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.
All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!